Marketing Segmentation - Demographic Essay Example | Topics and Well Written Essays - 1000 words

Marketing Segmentation - Demographic - Essay Example The inclinations of the consumers are different for the same goods and services produced in the economy. Thus, it becomes crucial to categorize or segregate the buyers possessing same characteristic features of tastes and preferences. This process of grouping buyers in terms of several common determinants is known as market segmentation (Wind and Douglas, 1972). Market Segmentation It is believed by many scholars that market segmentation is an alternative of product differentiation. In today’s world, market segmentation plays a vital role for formulating all marketing strategies adopted by a firm. It creates different samples of buyers with same type of demand patterns that helps a company in designing separate marketing plans for each group and thereby facilitates them to win over customer loyalty for all the divisions. A particular market can be divided or categorized according to psychological, demographics, geographic and behavioral determinants. A proper marketing mix for mulated by a firm would help it to suffice the demands of each segment separately, in an economic and efficient manner. This paper will implicitly explain the concept of market segmentation based on demographics (McDonald, 2012). ... raphic determinants, an organization can create excellent strategies of marketing that would help it to park potential customer base in its retail segment. It becomes very convenient to apply demographic methodology of market segmentation because it is easy to calculate the demographic variables during the procedure of market segmentation. Moreover, the factors on the basis of which demographic market segmentation is introduced can generally be used for almost all the products (Tyan, 1987). Life-cycle and Age It is analyzed by the economists that the nature of demand created by a buyer changes with age and time in the life-cycle process. The companies while making their business plans target consumers on the basis of age to sell their manufactured products. If a firm produces land line telephones, then it should realize that the potential buyers of such a product would be consumers of age group 60 years and above. This is because the old consumers will have less skill to use modern c omplicated technologies in the mobile phones. On the other hand, it would be wrong on the part of the company to analyze that the buyers of landline phones would be young in age in general. So the market is segmented on the basis of landline and mobile phones, age and life-cycle becomes a vital mode of market segmentation (Hoek, Gendall, and Esslemont, 1995). Gender There is a significant difference in the likings of men and women. Thus, while marketing a product a company must first segregate the marketplace on the basis of sex. Men and women possess separate attitudes about same type of a commodity. Companies dealing with cosmetics, magazines etc should always segment their market while launching marketing strategies and plans. Like, if a company desires to sell a foundation base in

Topshop vs Urban Outfitters Essay Example for Free

Topshop vs Urban Outfitters Essay Topshop was established in 1964 within a Sheffield department store called Peter Robinson in U. K. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer. It is a chain retail clothing store that operates in more than 20 countries. It is part of Arcadia Group, which was also owns a number of well-know outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. It is mainly known for womens clothing and its primary sales come from clothing and fashion accessories. Their womenswear carry dresses, tops, bottoms, bags, shoes, accessories, cosmetics and lingeries. Their mission is to bring in high street fashion at affordable price, their clothing style is very edgy, chic and classy. Their target customers are students to upper-middle class, demographic from 18 to 30s. Urban Outfitters is an apparel company that was incorporated in 1976. The company was originated as â€Å"Free Peoples Store† in Philadelphia in 1970, with concentration of â€Å"funky† household items and clothing. The founder were two Philadelphians, Scott Hayne and Scott Belair. The companys womenswear carry dresses, swimwear, tops, bottoms, bags, outerwear, accessories and intimates. Their products are urban hipster style, vintage feel with a modern twist, something that you can wear everyday. They target at young adult market, age from teens to 20s. Both Urban Outfitters and Topshop are specialty retail store. Topshop s visual merchandising at the front door is quite eye-catching. I think the clothes on the mannequins give a clear picture of what their product style is and what they are selling –cutting edge style. Their recent exterior is displaying mannequins which are facing inside the store rather than outside, this stimulates ones curiosity to enter the store and find out how the front view of the mannequins look like. The merchandise that are featured in the window are positioned on the ground floor, mostly in the center of the store where the themed merchandised items are located. Urban Outfitterss store window decor is not as appealing compare with Topshop. However, they are able to give out a message of their style—earthy, hip and unconventional style. Most of their merchandise that are featured in the window are located on the ground floor but they are not easy to be found as products are placed in different section. Merchandise of Topshop is organized by category, theme and clearance with different size range while Urban Outfitters is organized by category, designers and clearance with different size range. Sale merchandise in Topshop is positioned on the top floor of the store. They are placed according to category and located in a different area. Clothing from 10% to 30% off and shoes from 30% to 60% off. Sale merchandise of Urban outfitters is also positioned on the top floor of the store. However, they are grouped in a sale zone. Clothing and shoes from 30% to 40% off. In Topshop, all clothing are hanging on the rack, part of the accessories are placed on the table but mostly are hanging on the rack. Shoes are displayed on the wall mounted shoe rack while a few of them like boots are placed on the table within the same category section. On the other hand, Urban outfitters have their clothing both hung on the rack and folded on the table. Shoes are displayed on the wall mounted shoe rack and some are placed on the table. Accessories are displayed both on the rack and table. Books and toys are placed on either the table and the shell. Topshop is a UK national brand, their vendor assortment include collaboration with other designers. Recent collaboration is the JW Andersons collection which was launched last friday September 14, 2012. JW Anderson is a london fashion week star designer. The Topshop store in Soho has a special designed partition located by the entrance door to showcase the whole JW Andersons collection. Topshop also collaborated with starts like British supermodel Kate Moss and British artist Stella Vine in 2007. Urban Outfitters carry private label brands, all label products are mix together and placed by category. However, expensive products are organized by label brands in a particular section. In Topshop, there is a big sign of directory on the mirror wall with backlight letters next to the escalator which is hard to miss. In addition, clear signage underneath the escalator shows you the directory of the next floor while you are taking the escalator up. There are posters on the wall shows message like items on sales and student discount. In contrast, Urban Outfitters has no signage for direction used inside the store, but there are signage above the racks that indicates a particular priced group of items. Topshop is not publicly traded while Urban Outfitters is. Urban Outfitters is one of the retail brands under Urban Outfitters Inc. It is a publicly traded American company and is owned and chaired by Robert Hayne. The company is also held by several large investors, such as Fidelity Management Research Company, Maverick Capital Ltd, Vanguard Group, and Capital Guardian Trust Company. According to NASDAQ website posted on September 21, 2012. The total net sales during the second quarter of Urban Outfitters Inc. has increased increase 11% to $676. 3 million, the net sales by brands grew 14. 1% to $310. 7 million at Urban Outfitters. Topshop prices vary from line to line to accommodate all aspect of spectrum. One of their popular line â€Å"Mainline† offering classic style is marked at a reasonable pricepoint. On the other hand, â€Å"Premium† line is focus on shoppers of quality products who are looking for detailed, superior material apparel is on a higher pricepoint. Urban Outfitters prices does not vary much from label to label, products are marked at the same price range at a reasonable pricepoint. There are a few high-end label brands on a much higher pricepoint than the regular brands. In conclusion, both stores offers similar merchandise with the same merchandising philosophy. However, Topshop covers a wider range of target customers than Urban Outfitters. However, the only draw back within Topshop is its failure to provide prices that accommodate their large student market. Both of their style is very different and does not portray the same merchandising message. Topshop is more internationally recognized due to its market diversity and intense marketing strategies. I think Urban Outfitters should broaden their global threshold, for instance, expanding their market to Asia.

Plath’s Daddy Essays: Language in Plath’s Daddy :: Plath Daddy Essays

Language in Plath’s Daddy The speaker of "Daddy" might be seen as our collective inner child, the voice of a world that has "fallen a long way." There is an implied gain in the poem -- of catharsis, liberation -- but "Daddy" is fundamentally a poem about loss. The speaker has finally and irrevocably disabused herself of the notion of a "recovered" childhood, the dream of "the waters off beautiful Nauset." There is no going "back, back, back" to some illusory idyllic existence, no way to make whole that "pretty red heart": the first oppressor in this poem is the unrealized past ("You died before I had time--"). The poem exemplifies this in its form, the nursery-rhyme sound, the ooh, ooh, ooh of the end rhymes, so jarring in contrast with its substance, its images of stark brutality. Childhood and innocence are corrupted herein by the inescapable internalization of "wars, wars, wars." Conventional images have undergone a desecration: "Not God but a swastika"; not father but devil; not husband but vampire. Langu age, rather than a means of connection, has become an obstacle, confining the self ("The tongue stuck in my jaw. / It stuck in a barb wire snare. Ich, ich, ich, ich . . . ") Language, as a conveyor of images, is itself the subject of this poem -- the "foot" in line three is as much metrical as it is metaphorical, one could argue. Plath's "Colossus," her apprenticeship in the Western poetic tradition, with this poem is junked in the "freakish Atlantic," just another thrown off oppressor. The language of this world has conveyed the speaker to a place of horrors: "obscene," it is "An engine, an engine / Chuffing me off like a Jew. / A Jew to Dachau, Auschwitz, Belsen." In this sense, Plath's appropriation of Holocaust imagery, much castigated, must be seen as subsequent to that imagery's appropriation of her -- and, by extension, of us all. Plath demonstrates in this poem that the horrors of history are fundamentally personal, that human history is simply personal! history writ large, that the brutalities of the age inform every childhood, that the notion of innocence is a sham, a game of cowboys and Indians, to use a less highly charged analogy, against a backdrop of the Trail of Tears.

Fast food Essay

Recently, fast food has been from the most popular way for a lot of people. Nowadays, people think that they don’t have plenty of time to prepare food. However, a lot of families have been addicted to that type of fast food, finding it so easy and comfortable for their busy life. Fast food should not be banned because it is a freedom of choice, it has a lot of social benefits and the government offers high taxes on those places which serves that type of food. First of all, every person has the right to choose what to eat or what to drink. It is the freedom of choice. People should be able to put whatever they want in their bodies, whether it be unhealthy or not. Fast food industries started making less harmful products and reducing obesity, but people make their own decision to eat it knowing it is bad for them. So, it is their own responsibility to take care of their own health. Yes, fast food is not doubt unhealthy for people almost all the time. But in modern life, fast food can be helpful and sometimes quite enjoyable. Engle, â€Å"Because to take away a man’s freedom of choice, even his freedom to make the wrong choice, is to manipulate him as though he were a puppet and not a person. † ) In United States, fast-food restaurants popularity is growing every single second. Nowadays, people can afford any a whole meal for 6 to 7 dollars each. (Bose D,N. D) fast food restaurants can provide customers with simple large meal sets with minimal cost. People admit that fast food restaurant helps them getting their life more easy, comfort and uncomplicated. For instance, if the two parents were having a lot of late work and late meetings and their kids were home without food for dinner without any cooked food, they can pull over at any near restaurant to order food before heading to their shelter. (Clark S, 2010) fast food restaurants are located nearly everywhere, providing customers with simple meals without the need to spend time travelling far distance just to purchase food. This popularity of fast food is increasing because of their main causes: low cost, fast service and restaurants is available everywhere. These are a lot of social benefits and other benefits for fast food that it leads to family gathering, giving that chance to the family to gather with their children, where a lot of these fast food restaurants have some games for those children or some luxury calm places for other families. .Otherwise, today a lot of people and teenagers hangout in a lot of fast food restaurants as a friends outing. However, a lot of people think that fast food is from the most dangerous things that should be banned due to its diseases firstly because it makes you obese; secondly it links a lot of medical problems like diabetes. Some think it leads to cancer and one of the most reasons that fast food lead to gaining of a lot of weight due to obesity. But fast food companies and industries nowadays is trying to fix that kind of problems by producing a lot of healthy choices for fast food as McDonalds, chili’s, Kfc and Papa Jones have produces a lot of diet food and drinks and healthy choices in order to satisfy all the needs needed by all ages of people with different opinions and choices. (Wolverson M. N,2009) fast food provide customers with a wide range of food to choose from. In conclusion , everything in our lives have pros and cons ,advantages and disadvantages . fast food has advantages more than its disadvangtes and at the end of discussion fast food should not be banned as a respect for the human rights as the freedom of choice . Giving people the chance to take their own choices and the decision to select their own style and their own life by eating whatever they want whether it is unhealthy or not.

Workshop

Should you use more reliable suppliers and how? What re the pros and cons ? Inventory cost higher or material cost will be affected ? Now Blush wants â€Å"shrinking service windows â€Å". How can you help In achieving this through a better procurement strategy ? SC Manager (SCM) Draw a complete and detailed supply chain diagram from suppliers of DEEP to delivery of material to AGAR. Try to identify from the diagram the practical way to improve your logistical performance and shorten the delivery time to meet Guard's requirements. Discuss with other managers if they can support your suggestion.Manufacturing Manager (MM) As a manufacturing manager, you receive materials from outside suppliers and manufacturing starts under your supervision. You then deliver the finished items to warehouse before sending to AGAR. Can you suggest some process re-engineering or any Improvement that you can suggest to help meet the demand of Finish ? As the main contact with Finish, how can you propose to your CEO that DEEP needs major business operations improvement to meet the request of AGAR otherwise DEEP will lose this major customer that they cannot afford to see this happen.You need to ether information from your managers and provide several key points and write on a short proposal to present to the class. You need to identify the â€Å"quality criteria† and â€Å"order winning criteria† of DEEP to convince that AGAR should continue the partnership with DEEP. Time Frame of Workshop Time Activity Remark 6. 00 – 6. 30 Deep reading of the case Group discussion to clear some points described in the case 6. 30 – 7. 00 Each role considers the issues that they need to address and make recommendation SEEM is to collect information and provide advice if needed 7. 00 -7. 30Thorough discussion of final report SEEM leads the team to finalize the recommendations report for later presentation 7. 30 – 7. 45 Short break 7. 45 – 9. 00 Presentation from the 10 groups Other groups critique the presentation with marks (from 1 to 9 marks) 9. 00 – 9. 15 Score counting The champion group will get 10% more mark in their case report assignment individually 9. 15 – 9. 45 General review of overall performance Grades for Groups Example : Group 1 will grade the other 9 groups to allocate the marks of 1 to 9 as shown below. The group with highest mark will be the champion.

Executive Privilege essays

Executive Privilege essays The term executive privilege is defined by the Columbia Encyclopedia, Sixth Edition (2001) as the "exemption of the executive branch of government, or its officers, from having to give evidence, specifically, in U.S. law, the exemption of the president from disclosing information to congressional inquiries or the judiciary." That's a fairly broad definition because there is no explanation of what information need not be disclosed, and, in fact, determining that has often been a matter for the courts. The same source notes that claims of executive privilege are usually invoked to protect confidential or diplomatic operations and may also be involved to protect the private discussions between the president and his close aides. Although the courts have been inclined to support claims of executive privilege, those claims are often not honored when it is a case that is or might become criminal, such as that of President Richard M. Nixon invoking executive privilege after the Watergate break-in. Another area that often causes the courts to refuse claims of executive privilege is when an investigation is leading toward an impeachment, as with Bill Clinton. (Columbia Encyclopedia, 2001) The way the claim of executive privilege is being used during the Bush administration makes it seem that the concept is little more than the Fifth Amendment for those in high political office regarding what they've done that the American public might have a legitimate need to know. In short, the way it has been invoked lately has made it appear that the administration wants some protection from self-incrimination. While many observers note that the Bush administration operates in secrecy, a report a year and a half ago in Presidential Studies Quarterly noted that "even before September 11, 2001, the administration had sought to limit press and public access to some information, includin...

10 Fascinating, Little-Known Moth Facts

10 Fascinating, Little-Known Moth Facts Moths arent just the dull brown cousins of our beloved butterflies. They come in all shapes, sizes, and colors. Before you dismiss them as boring, check out these 10 fascinating facts about moths.   1. Moths Outnumber Butterflies by a 9 to 1 Ratio Butterflies and moths belong to the same order,  Lepidoptera.  Over 90% of known Leps (as entomologists often call them) are moths, not butterflies. Scientists have already discovered and described well over 135,000 different species of moths. Moth experts estimate there are at least 100,000 more moths still undiscovered, and some think moths actually number half a million species. So why do a few butterflies get all the attention? 2. Most Moths Are Nocturnal, but Many Fly During the Day We tend to think of moths as creatures of the night, but this isnt always the case. Some moths are quite active during daylight hours. Theyre often mistaken for butterflies, bees, or even hummingbirds. The clearwing moths, some of which mimic wasps or bees, visit flowers for nectar during the day. Other diurnal moths include some tiger moths, lichen moths, wasp moths, and owlet moths.   3. Moths Come in All Sizes Some moths are so small theyre referred to as micromoths. Generally, moth families in which the member species measure just a centimeter or two are considered micromoths. But a still undescribed species collected in Africa is likely the smallest moth of all, with a wingspan of just 2 mm. At the other end of the moth spectrum is the white witch moth (Thysania aggrippina), a neotropical species with a wingspan that reaches up to 28 cm, or the size of a dinner plate. 4. Male Moths Have a Remarkable  Sense of Smell Keep in mind that moths dont have noses, of course. An insects sense of smell is essentially its ability to detect chemical cues in the environment, called chemoreception. Moths smell these cues with highly sensitive receptors on their antennae. And male moths are the champions of chemoreception, thanks to feathery antennae with lots of surface area to grab those molecules from the air and give them a sniff. Female moths use sex attractant pheromones to invite potential mates to mingle. Silk moth males seem to have the strongest sense of smell of all and can follow a whiff of female pheromones for miles. A male promethea moth holds the record for tracking a scent through the air. He flew an astounding 23 miles in the hope of mating with the girl of his dreams and was likely disappointed when he realized hed been tricked by a scientist with a pheromone trap. 5. Some Moths Are Important Pollinators We dont often think of moths as pollinators, perhaps because we arent outside in the dark watching them work. While butterflies get all the credit, there are plenty of moths moving pollen from flower to flower, including geometer moths, owlet moths, and sphinx moths. Yucca plants require the help of yucca moths to cross-pollinate their flowers, and each yucca plant species has its own moth partner. The yucca moths have special tentacles with which they can scrape and gather pollen from yucca blossoms. Charles Darwin famously predicted that orchids with exceptionally long nectaries were pollinated by insects with equally long proboscises. Though ridiculed for his hypothesis at the time, he was later vindicated when scientists discovered the Madagascan sphinx moth, an orchid-pollinating species with a 30 cm proboscis. 6. Some Moths Do Not Have Mouths Some moths dont waste time once they reach adulthood. They emerge from their cocoons ready to mate, and content to die soon afterward. Since they wont be around for very long, they can get by on the energy they stored as caterpillars. If you dont plan on eating, theres really no point in developing a fully-functioning mouth. Probably the best-known example of a mouthless moth is the luna moth, a stunning species that lives just a few days as an adult. 7. Not All Moths Eat, but They Are Often Eaten Moths and their caterpillars make up a lot of biomass in the ecosystems where they live. And they arent just empty calories, either. Moths and caterpillars are rich in protein. All kinds of animals feed on moths and caterpillars: birds, bats, frogs, lizards, small mammals, and in some parts of the word, even people! 8. Moths Use All Kinds of Tricks to Avoid Being Eaten When everything in your world is intent on eating you, youve got to get a little creative to stay alive. Moths employ all kinds of interesting tricks to avoid predation. Some are masterful mimics, such as caterpillars that look like twigs and adult moths that blend in with tree bark. Others use startle markings, like the underwing moths that flash brightly colored hindwings to distract pursuing predators. Tiger moths produce ultrasonic clicking sounds that confuse sonar-guided bats. 9. Some Moths Migrate Everyone loves migrating butterflies, like the famous long-distance flights of the North American monarchs. But nobody gives props to the many moths that also migrate, perhaps because they tend to fly at night. Moths tend to migrate for practical reasons, like to find a better food supply, or to avoid uncomfortably hot and dry weather. Black cutworm moths spend their winters on the Gulf Coast but migrate north in the spring (like some senior citizens). Olympic trivia buffs may remember the hordes of migrating Bogong moths that pestered athletes during the 2000 Sydney Olympics. 10. Moths Are Attracted to Light Bulbs, Bananas, and Beer If the previous 9 facts convinced you that moths are pretty cool insects, you might be interested in attracting moths so you can see them for yourself. Moth enthusiasts use a few tricks to lure moths closer. First, many moths will come to lights at night, so you can start by observing the moths that visit your porch light. To see a greater diversity of the moths in your area, try using a black light and a collecting sheet, or even a mercury vapor light. Some moths might not come to lights but cant resist a mixture of fermenting sweets. You can mix up a special moth-attracting recipe using ripe bananas, molasses, and stale beer. Paint the mixture on a few tree trunks and see who comes for a taste. Sources: Australias Bogong moth invasion turns even yawning into a potential health hazard, The Independent. November 4, 2013.Capinera, John L. Encyclopedia of Entomology, 2nd edition.Corcoran, A.J., Barber, J. R., and Conner, W. E. Tiger moth jams bat sonar. Science. July 17, 2009.Cranshaw, Whitney and Redak, Richard. Bugs Rule! An Introduction to the World of Insects.Kritsky, Gene. Darwins Madagascan hawk moth prediction. American Entomologist, Volume 37, 1991.Largest Lepidopteran Wing Span, University of Florida Book of Insect Records, April 17, 1998.  Moisset, Beatriz. Yucca Moths (Tegeticula sp.). US Forest Service website.Smallest Moth in the World?, UC David Department of Entomology and Nematology website, June 29, 2012.Status of Pollinators in North America, by Committee on the Status of Pollinators in North America, 2007.Waldbauer, Gilbert. The Handy Bug Answer Book.

University of Michigan-Flint Admissions Data

University of Michigan-Flint Admissions Data University of Michigan-Flint Description: Founded in 1956, the University of Michigan-Flint is one of 15 four-year public universities in Michigan. Flint is located about an hour northwest of Detroit, and the city has a rich history in American civil rights as well as the automobile industry. Today the city continues to evolve and has become a rich location for the arts. The city is the home to The Flint Institute of the Arts, and a range of venues for art exhibition, theater and music. The University of Michigan-Flint campus sits in the heart of the city. Kettering University is withing walking distance. UM-F takes pride in its engaged learning approach to education. Since its founding, the university has followed a learning by doing model of education in which students engage in internships, undergraduate research projects, campus leadership positions, creative projects, and community service. Students can choose from over 100 areas of study, and academics are supported by a healthy 16 to 1 student / faculty ratio. Profess ional fields in business, education, and health are particularly popular. Campus life is active with several fraternities and sororities, over 20 club sports, and a wide range of other student clubs and organizations. The university does not have any varsity intercollegiate athletic teams, but UM-F students can by tickets to University of Michigan games at a discounted price.   Admissions Data (2016): University of Michigan - Flint Acceptance Rate: 65%Test Scores 25th / 75th PercentileSAT Critical Reading: 493  / 575SAT Math: 485  / 598SAT Writing: - / -What these SAT numbers meanMichigan public university SAT score comparisonACT Composite: 19  / 26ACT English: 18 / 26ACT Math: 18  / 25What these ACT numbers meanMichigan public university ACT score comparison Enrollment (2016): Total Enrollment: 8,044  (6,585 undergraduates)Gender Breakdown: 39% Male / 61% Female58% Full-time Costs (2016 - 17): Tuition and Fees: $10,344 (in-state); $20,190 (out-of-state)Books: $1,000 (why so much?)Room and Board: $8,706Other Expenses: $3,910Total Cost: $23,960  (in-state); $33,806 (out-of-state) University of Michigan-Flint Financial Aid (2015- 16): Percentage of New Students Receiving Aid: 89%Percentage of New Students Receiving Types of AidGrants: 63%Loans: 85%Average Amount of AidGrants: $7,786Loans: $6,428 Academic Programs: Most Popular Majors:  Accounting, Biology, Business Administration, Elementary Education, Health Care Administration, Nursing, Social Work Graduation and Retention Rates: First Year Student Retention (full-time students): 68%4-Year Graduation Rate: 13%6-Year Graduation Rate: 37% Data Source: National Center for Educational Statistics Interested in the University of Michigan-Flint? You May Like These Universities: Michigan State UniversityCentral Michigan UniversityUniversity of Michigan-DearbornUniversity of Michigan-Ann ArborWayne State UniversitySaginaw Valley State UniversityWestern Michigan UniversityFerris State UniversityOakland University University of Michigan-Flint Mission Statement: mission statement from  umflint.edu/chancellor/mission-vision The University of Michigan-Flint is a comprehensive urban university of diverse learners and scholars committed to advancing our local and global communities. In the University of Michigan tradition, we value excellence in teaching, learning, and scholarship; student centeredness; and engaged citizenship. Through personal attention and dedicated faculty and staff, our students become leaders and best in their fields, professions, and communities.

Analysis of Saudi Mutual Funds Regression Results Speech or Presentation

Analysis of Saudi Mutual Funds Regression Results - Speech or Presentation Example The significant predictors are MSCI Asia Equity Index, b = 0.1971, p It is also worth mentioning that the other four benchmarks namely, MSCI North America Equity Index, MSCI Europe Equity Index, Saudi Large-cap Growth Equity Portfolio Returns, Citigroup/Salomon Brothers World Money Market (one-month) Index, are not statistically significant predictors of total weekly returns. It can be interpreted to mean that whatever effect these benchmarks seemed to have on total weekly returns are not supported by any statistical evidence. Rather, these effects may simply be due to chance. In addition, the constant coefficient is also not significant. Upon closer inspection of the values of the coefficients of the twelve benchmarks, it can be observed that there are six positive predictors and two negative predictors of total weekly returns. The positive predictors are MSCI Asia Equity Index, MSCI GCC ex-Saudi Arabia Equity Index, Barclays Capital / Lehman Brothers Global Corporate Bond Index, Saudi Large-cap Value Equity Portfolio Returns, Saudi Small-cap Equity Portfolio Returns, and S & P / Goldman Sachs Commodity Index. This means that as these benchmarks become higher, total weekly returns generated by Saudi mutual funds also becomes higher. Furthermore, among these positive predictors, it can be seen that Barclays Capital / Lehman Brothers Global Corporate Bond Index has the highest effect of all, contributing

Keeping a Competitive Edge on the Marketplace Coursework

Keeping a Competitive Edge on the Marketplace - Coursework Example This paper discusses that  Microsoft uses brand loyalty to maintain the competitive edge where they provide to the customers the windows OS on purchase of their products. On the other hand, they are using the incentives they provide with the products one buys from the brand making the users more inclined to their products. Another company that stamps competitive advantage in the market place to gain the market share by this ways is Luis Vuitton. They give the consumers quality in the products maintaining their loyalty.As the study declares  by hiring good designers with experience the company stamps more credit in the market as its consumers incline to the designers they love. This is also employed in software and app producing companies like Google. Google further asserts its market presence by production of better apps and advances in the product upgrades making the consumers glued to the progressive services.  There are many ways of stamping competitive advantage in the mark et place. As a result, to establish the competitive edge in the market place is a crucial aspect in the market control. To establish the brand loyalty in a company is one of the ways to stamp competitive advantage in the market. This means that the company has to make its consumers become loyal to the products in the market. Continual innovation in the company products especially the software gives companies a competitive edge.

MARKET ANALYSIS AND REPORT Essay Example | Topics and Well Written Essays - 1750 words

MARKET ANALYSIS AND REPORT - Essay Example The following factors help in obtaining the reason behind different arithmetic means exhibited by the given institutions: An appropriate investment decision will entail the consideration of the prevailing political and legal changes. These changes, including tax changes, have direct influence on the decision made by an investor in the industry. The changes either can be against or in favor of profitability witnessed depending on the strategies taken by the industry to reduce the influence. For instance, reduction of tax in a certain industry will attract investor. Tax decrease normally associates to high profitability in that given industry consequently attracting more investors. Before making investment decision, investors always consider the historical performance of the company in the market. The historical performance gives appropriate information for determining the probability of a company to achieve profitability in its operation. Since profit acts as the main objective any investor, their decision will depend on the profitability in the recent years. The ability of a company to sustain the interest of the investors for a long time will depend on the associate expected future trends. In future, a company may decide to adopt mergers, acquisition or dividend declaration leading to the change in the image it upholds to the investors. Declaration of dividend by a company accentuates the certainty of the company to increase the share dividend to the investors. Further, action by a company to merge will also insinuate profitability to the investors. Acquiring part of a company also increases the share dividend that a company gives to its investors. The occurrence of these three changes shows that expected future events may affect the investor’s decisions. These factors, as indicated, influence the choice made by the investors making them be of significance to the manager when making

Describe the different particle shape and surface texture of aggregate Assignment

Describe the different particle shape and surface texture of aggregate and discuss its importance - Assignment Example Natural aggregates are extracted from large rocks found on the surface and underground, manufactured aggregate is a product of the manufacturing industries, and recycled aggregates come from by-products of industries (Best 1978). The particle shape of aggregates has two properties: Roundness and its Spherical shape. Roundness is the relative sharpness or angularity of the particle corners and edges. Sphericalness can be termed as the measure of whether the particle is compact in shape. In other words, if it is close to being a cube or a sphere as opposed to being elongated or flat (disk-like). The higher the sphericalness of the particle the closer it is to being a sphere or a cube and the lower its surface area will be. The smaller the surface area of the particle, the lesser the amounts of water needed for mixing and the lower the amount of sand need to achieve desired workability. The aggregate shape can affect the properties of concrete in both the hardened and plastic states. The shapes vary from rounded to angular. The form of the aggregates can be assessed by observation and the classification in accordance with the table below. Surface texture is a term used to describe the roughness and level of irregularity of the particle surface. Generally, terms such as granular, rough, smooth, glassy, or crystalline are used to describe the surface texture of an aggregate rather than using any scientific or quantitative method (Kandhal et al., 1998). The surface texture of aggregates affects the properties of concrete in both hardened and the plastic state. Smooth particles will need less water for mixing and, therefore, cement material at a fixed water-cement ratio. Consequently, it produces concrete that has the desired workability, but at the same time, it will have less area to bond with the cement paste than rougher particle (American Concrete Institute 2005). The surface texture and shape of particles of

What do the French, Italian and British economies tell us about the Essay

What do the French, Italian and British economies tell us about the extent to which there has been a convergence in the character of business systems across Europe - Essay Example The markets in Western Europe have been strong, active and stable for quite a long time.The countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market.The convergence in business systems across Europe has been the natural consequence of the European Union and its predecessors. There has never been a time in history when business convergence in Europe was as steadfast and purposeful as in the present. The factors responsible for this phenomenon are manifold. Some factors like the establishment of European Free Trade Association (EFTA) in 1959, followed by the European Economic Community (EEC) in 1961, and the current European Union (EU) are visible, and there are others such as the impact of globalization on Europe whose full impact have yet to be assessed holistically.Since the formation of the European Union, the European nations have diverted thei r resources and exports from the global market to the European market. Britain's example of trade shift from United States to the European Union is significant. Also, the effort to converge educational facilities in Europe is a welcome development. (European Convergence Reaches Higher Education).France, Italy and Britain are among the top and largest economies in the world. Over 50% of Britain's exports is now concentrated within EU. Also, in the cases of France and Italy, major business partners constitute the EU nations and USA. (Background Notes: France and Italy). In a broader context, the business systems the world over have converged significantly as a result of globalization and the effects of mergers and acquisitions. The markets in Western Europe have been strong, active and stable for quite a long time. However, the countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market. (Claire Smith). 3. Why Convergence The economies of Europe are laden with the twin responsibilities of addressing the needs of their own nation at home and also with their obligations to the EU. Agriculture, industry, economy, travel, methodologies, and every other aspect of the way things are done are traded within the EU as first preference. Moreover, innovation and advanced research are the key cornerstones. (President Chirac's wide-ranging interview). However, the industry has shifted focus on value more than competition in order to survive. Large corporations that were once avowed rivals merge or acquire the other. Behemoths like Corus were taken over by outside players like the Tatas of India. They read the clear message on the wall. Deliver or disappear! The market of the day is highly oriented towards value and innovations. The consumer has become extremely aware of the innovative nature of some industries like telecommunications and has high expectations. The telecom and information industries have done their bit by introducing new devices and schemes every now and then further whetting the consumer's

Take Home Final Exam Essay Example | Topics and Well Written Essays - 750 words

Take Home Final Exam - Essay Example main difference between the two techniques is the gap between two successive elements is random, and uneven in simple random sampling, whereas, it is equal in case of systematic sampling. Answer 2. Non-Probability sampling techniques include: Convenience, Judgment, Quota, and Snowball. Snowball sampling is a low-cost technique in which the researcher selects initial respondents by probability samples, and additional respondents are obtained by referral from initial respondents. This method is useful in surveying rare population members. In Quota sampling, researcher classifies the population by distinct properties, determines desired proportion of sample from each class, and fixes quota for each interviewer. Answer 4. Mutually exclusive implies that the set of variables do not overlap with each other. This implies that only one dimension of the issue should be related to a particular variable. At the same time, the list of alternatives shall be collectively exhaustive. This implies that the alternatives should cover all the possible options that might be the answer to the question. A fixed alternative question shall have alternatives that satisfy the criteria of being mutually exclusive, as well as collectively exhaustive. 2. How often do you eat in the cafeteria? This is an open ended question. The question is not clear in terms of the units of frequency in which it wants the answer i.e. is it asking for weekly or monthly frequency. A more appropriate question might look like: This is an out-of context question. The question preceding this, as well as the question succeeding this is nowhere related to it. It is also not placed in the proper order. If it is necessary to include this question for some analysis, then it should come in the beginning part of the questionnaire, after the age question. 4. A recent analysis by a nutritionist from the Department of Health concluded that the food served in the cafeteria is some of the healthiest she has seen in some

What do the French, Italian and British economies tell us about the Essay

What do the French, Italian and British economies tell us about the extent to which there has been a convergence in the character of business systems across Europe - Essay Example The markets in Western Europe have been strong, active and stable for quite a long time.The countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market.The convergence in business systems across Europe has been the natural consequence of the European Union and its predecessors. There has never been a time in history when business convergence in Europe was as steadfast and purposeful as in the present. The factors responsible for this phenomenon are manifold. Some factors like the establishment of European Free Trade Association (EFTA) in 1959, followed by the European Economic Community (EEC) in 1961, and the current European Union (EU) are visible, and there are others such as the impact of globalization on Europe whose full impact have yet to be assessed holistically.Since the formation of the European Union, the European nations have diverted thei r resources and exports from the global market to the European market. Britain's example of trade shift from United States to the European Union is significant. Also, the effort to converge educational facilities in Europe is a welcome development. (European Convergence Reaches Higher Education).France, Italy and Britain are among the top and largest economies in the world. Over 50% of Britain's exports is now concentrated within EU. Also, in the cases of France and Italy, major business partners constitute the EU nations and USA. (Background Notes: France and Italy). In a broader context, the business systems the world over have converged significantly as a result of globalization and the effects of mergers and acquisitions. The markets in Western Europe have been strong, active and stable for quite a long time. However, the countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market. (Claire Smith). 3. Why Convergence The economies of Europe are laden with the twin responsibilities of addressing the needs of their own nation at home and also with their obligations to the EU. Agriculture, industry, economy, travel, methodologies, and every other aspect of the way things are done are traded within the EU as first preference. Moreover, innovation and advanced research are the key cornerstones. (President Chirac's wide-ranging interview). However, the industry has shifted focus on value more than competition in order to survive. Large corporations that were once avowed rivals merge or acquire the other. Behemoths like Corus were taken over by outside players like the Tatas of India. They read the clear message on the wall. Deliver or disappear! The market of the day is highly oriented towards value and innovations. The consumer has become extremely aware of the innovative nature of some industries like telecommunications and has high expectations. The telecom and information industries have done their bit by introducing new devices and schemes every now and then further whetting the consumer's

Analysis of the Rivalry between Video Games(Playstation, Wii and Xbox) Essay

Analysis of the Rivalry between Video Games(Playstation, Wii and Xbox) - Essay Example Previously, Sega was a prominent player in the industry, however, in current times, the three leaders in the industry; namely, Sony, Nintendo and Microsoft, have always been neck-to-neck against each other. Throughout the course of time, Atari began the industry with its 4-bit games and then, Nintendo’s rivalry with Sega spanned throughout the 1980’s and until the middle of 1990’s. Then, Sony launched its Playstation and it took the industry by surprise. Since then Sega stopped its game race while Microsoft entered the market with its Xbox 360. The inclination of the video game companies in the last century circled around the basic factors of competition such as the edge over technology, better diversity of gaming experience and a connection with consumers’ imagination. However, since the last decade, companies have switched their focus to a changing scenario and diverse consumer preferences. Focus has been on wireless and network-enabling features, along with better graphics. The companies claim their products’ value-proposition to be a complete entertainment package and not just a gaming console.The video game industry is one of the fastest growing industries in the world. With early analogue game inventions in the mid 1900s, the video gaming industry has picked up on pace by the end of 1990s. Since then, the industry has never looked back. Various multinational companies and massive customer bases have developed this business into a multi-billion dollar industry. Buyers are literate and in all ages - predominantly preteens, teens and young adults. The game player’s age has increased to 33 and 25% of buyers are over age 50 (Izushi and Aoyama, 2006). Game console is the largest segment in the industry, but online, mobile, PC software and broadband are some of the fastest growing segments. In the past decade, the video gaming industry has been growing sharply and is expected continue to grow in the future. The growth ra te of global video games has been very healthy especially since 2000; the market size increased from 24,352 million in 2000 to 51,292 million in 2010 (Competition in the Video Game Console Industry: Nintendo, Sony, And Microsoft Battle For Supremacy, 2009).   The industry comprises of numerous game developers, however, the top companies are only a handful, while others are niche players. According to a research mentioned in the article ‘Competition in the Video Game Console Industry: Nintendo, Sony, And Microsoft Battle For Supremacy’, there are only 3 major players; Sony, Xbox and Nintendo. Broadly speaking, research found 6 leading video game consoles appeal to generate large-volume sales of new units in 2007: namely, Microsoft’s Xbox 360; Sony PlayStation 3 and hand-held PSP; and Nintendo’s Wii, Game Boy Advance, and DS/DS Lite. The major markets for these companies for business is the US and Asia market. The report discusses the business rivalry pers istent in the video game industry worldwide. Through the course of this report, the reader can find brief cases of each major game developer and the nature of rivalries

Self-Esteem Self-Concept Essay Example for Free

Self-Esteem Self-Concept Essay Two psychological terms that are very commonly used interchangeably are self-concept and self-esteem, but in fact, there is a difference between the meanings of the terms. A persons self-concept is his knowledge about himself. Similar to how he can know other people, and known facts about how they tend to think, and what they enjoy doing, and what their temperament is like, he can also know these things about himself. Some people have much stronger self-concepts than others, probably because possessing a self-concept in much detail requires reflection on ones own self and behavior. Self-esteem, rather than being something that you know about yourself, is your general attitude toward yourself. It is mostly measured on a scale from positive to negative, and your self-esteem is typically based on whether you think you are successful, a good person, smart, and so on. It can vary depending on the situation and what has been going on lately, and any feedback you have gotten recently from your environment and people around you. The key difference between self-concept and self-esteem is that the addition of feelings. Self-concept is simply the informational side of things, where you know facts about what you are like. Self-esteem is how you feel about those things you know, like whether you enjoy the fact that you are talkative at parties (high self-esteem) or you think that you are annoying and need to learn to shut up sometimes (low self-esteem). There are a variety of self-esteem effects that can come from the self-concept. Self-concept and self-esteem also have a lot in common though, mostly that they are reflective processes. They can be influenced not only by observing ones own self and behavior objectively, but also by observing the reactions that other people have to you and your behavior, or imagining what other people might think of you, or what you would think of yourself if you saw yourself from outside. In addition, self-concept and self-esteem can be developed through comparing oneself to those around you, and that is a big reason that self-esteem is raised or lowered. When you see that you are better at something than somebody else, then you will probably have higher self-esteem because you see and understand your own value. What Can Hurt Self-Concept and Self-Esteem? Of course, having people inaccurately say bad things about you and your character, or make comparisons between you and people who are better than you at objective measures can both hurt self-esteem. Perhaps more interestingly, receiving rewards for doing actions  can actually change your self-concept. If there is something that you enjoy doing as a hobby, and then you get a full-time job doing that activity, you are likely to not enjoy it as a hobby as much or see it as an integral part of yourself, but rather you will view yourself as somebody who does that professionally, but not for fun.

Safety And Security And The Hospitality Industry Tourism Essay

Safety And Security And The Hospitality Industry Tourism Essay Introduction and Background of the Study Safety and security plays a big role in this century. Everyone is concerning about their safety and security when they are staying in the hotel during vacation. In the worldwide hotel industry, the management too concern about safety and security issues pertaining on their guests and employees. In the hospitality industry, they are proud of themselves because they are known friendly to everyone in such way of attitude in welcoming their customers or guests. Therefore, they should practice and maintain the concept of a home-from-home with their open-door approach with comfort, convenience and privacy to their guests (Gill, Moon, Seaman Turbin, 2002). After the disasters such as terrorist attack at Luxor Egypt in 1992 and 1993, 852 passengers died on the shipwreck of Estonia in Baltic Sea on 28th September 1994, Iraq war terror attack of September 11, 2001 in New York, United States, the SARS epidemic in 2003, Tsunami disaster on 26th December 2004 in Thailand and Bali bombings, the need for safety and security around the world is growing and the topic of safety and security has become a popular discussion among the people in the world. Besides, most of the hotels have now implemented a safety and security plan as well as quality plan such as providing training for the employees and guests safety and security (Steene, 2009, Lockyer, 2007 and Helena Natasa, 2010). The hotel management has separated the hotel safety into two broad categories which are safety and security. The management categorized safety as in the services provided, also included the construction of the hotel interior designed whereby making sure they are safe built for the employees to work in and in-house guests. However, security in hotel related to threats that set by people than setting by the physical surroundings, which means it depends on the person who set the security danger that cannot be predict (Policy Department, 2008). Based on Enz (2009) personal definition on safety and security, she defined safety as protecting guests safety, while keeping guests property safe will be included in the security definition. In other words, according to Enz and Masako (2002), safety involves in protecting employees and guests while in the hotel area from serious injured and death. In terms of safety, it can be further categorized by various aspects such as fire safety and others aspects of hotel safety. As for hotel safety, it includes food safety, swimming pool safety and not forgetting the hotels property safety such as crime safety (Policy Department, 2008). Problem Statements Training safety and security measures is important to the hospitality industry whereby without the important of measures, the hospitality and tourim industry will not have boom so fast. This is because everyone take their life as precious as gold. Unfortunately nowaday, hotels only used of the tecnology safety and security system to protect their guest. They should have also used of training method and procedures to train their employees and educate guest as a precautions for accidents to happen. Morever, the hospitality should be more concern on which aspects that will have a high rate of accidents happen in the daily rountine. However, why training is crucial for the hospitality industry to look upon on? What are the ways that the hospitality industry able to use to train their employees and guests to keep safe from danger? Which aspects must they concerned on? Research Objectives The intention of this research is done to determine employee safety and security training and education for guests do helps to minimize the safety and security issues in the hospitality industry. This research is carried out to achieve several objectives in the following below: To determined the importance of training safety and security. To determined the ways that the hotels implement to train their employees and educate guests on safety and security to feel secure and comfortable while in the hotel. To identify the factors that the hotels will look into concern and train employees and educate guest to prevent these issues to happen. Research Questions This study is attempted answer the research questions in the following below: Why it is importance of training safety and security? What are the ways that the hotel implements to train their employees and educate their guests on the safety and security? What are the factors that the hotels will look into concern and train employees and educate guest to prevent these issues to happen? Hypothesis Statement The hypothesis in this research will be done based on the value of the population which the hypothesis statement will be related to the importance of training safety and security does lower the percentage of safety and security issues. In this hypothesis research, the author has used a statement which will give less bad effect on the result. Ho = There is no significance between the importance of training safety and security will lower the percentage of safety and security and have no effect on safety and security issues. H1 = There is a significance between the importance of training safety and security will lower the percentage of safety and security and have no effect on safety and security issues. Theoretical and Conceptual Framework The importance of training safety and security on employees and guests Importance of training safety and security Training the employees on safety and security Ways and factors to concerned on Fire safety Accident and private safety Educating guests on safety and security Crime safety and security Figure 1.1 A conceptual framework on the importance of training safety and security on employees and guests in the hotel industry. Basically the above figure shows about this research will be focusing on several facts and facts such as the aspects that the hotel should be more concerned on by implementing ways to protect them. Before the author determined the aspects and ways on protecting the employees and guests safety, the author would like to explain on the importance of training safety and security on employees and guests and not just relying on the safety and security features such as CCTV and others more. As for the aspects for the hotel to be concerned on will be the fire safety, accident and private safety and crime safety and security. These aspects should be concerned on because they will happen in our daily life. Fire is a phenomena aspect which we cannot predict to happen, thus it is important for the hospitality to train the employees and guests on ways to overcome it when it happens. As for accidents and private safety, if the employees and guest are teach to prevent them to happen, the rate of accidents will be lower down. For example, housekeepers should be trained in a right way to clean the room with safety measures. Crime happens almost every day in our life, thus the hotel should also take in precautions even though there are security police and officers. For example, the hotel needs to train employees on ways to not fall into the criminal traps when they suspected suspicious people wondering in the hotels. Significance of the Study Training employees and educate in-house guests in order to keep themselves safe and secure is a very important elements in the hospitality and tourism industry nowadays. With the training of safety and security, they will reach the employees and guests satisfaction where they will feel safe just like they are in their own house. In the mean time, it will also increase the attention from the outsiders and travelers if they know the hotel manage well in safety and security matters, thus this will brings benefits to the hotel when they need more manpower and increase the economy and status of the hotel. The author had recognized the types of training methods for employees and guests to follow to overcome the negative factors which will make them feel safer while being in the hotel at anytime and anywhere. Moreover, the effects of these method used will minimize the safety and security issues. This research will help the organizations in the hospitality industry to understand the purpose of training safety and security will benefit the employees and travelers. This will also benefit the hotel as they practice and applying on the employees and guests to manage and improve the safety and security measures. Scope and Limitation Basically, this research is mainly focusing on the method that the hotels management uses to train their employees and educates their in-house guests in order to keep them safe and secure, also help to reduce negative issues that will happened in the hotel and the surrounding. Hotels keep them safe and secure in terms of avoiding injuries and death on the employees and guests when there are accidents, crime and fire. However, there are several limitations related to this study have occurred in order to complete this research successfully. Firstly, it will be the availability to search for secondary data, the electronic sources. The author has faced some difficulties in searching additional information and electronic articles and journals from the websites that related to training safety and security for employees and educating guests when being in the hotel. Even though, the respective college university has provided several sources for the author like academic websites but there are still lack of sources for the author to collect more information because some of the journals and information need to be purchased before consume. Moreover, the author had faced some challenges because of lacking experience and knowledge in conducting a proposal. It is a great challenge when the author does not have sufficient experience and the skills to collect strong and good data for this research. CHAPTER TWO LITERATURE REVIEW 2.1 Introduction In this chapter, it will contains the finding of the authors had done research regarding on the important of training the employees and educate the guests, also several ways to train the employees and educate guests to keep safe while they are in the hotel. Besides, it will also include the factors where the hotel will be more concern on and avoid injuries happened. As for the previous researchers findings and theories, they will be used as supporting information also ensuring that the methods and factors will be focusing on will help in this research. Moreover, all information and data that have been gathered for this research are from various secondary data sources such as electronic articles and journals. 2.2 Importance of training for safety and security The word training is means by giving a person the actual and enough information to him or her needed in order to work safely. It is not crucial that training need to have a formal class session or seminars and courses for the employees to attend. In this generation, there are various aspects that make the hotel successful whereby these aspects are health, safety and sustainability of the attractions business (Williams 2008). According to Pitt (2007), in United Kingdom, there are about more than 30 million of working days lost in each year due to employees health sickness and seven million are because of employee injured in the working place. Every year, there are more than a million of employees suffering from bully while working by their own colleagues or public. Therefore, in order to reduce the number of workplace injury and others factors, training employees and guests to keep themselves safe while working and staying in the hotel are crucial. Based on the research by Health and Safety in the Catering Industry Liaison Committee, there is a legal law to provide information and training regarding to health and safety aspects to all employees who are needed (http://www.hse.gov.uk). 2.3 Training employees Weitze (2008) noted that if the hotel management is lacking of employees training, lack of maintaining the policies and procedures and lastly lacking of prevention, these will all lead to a safety related incident. Thus, it is important to train the employees from the hotel itself first before to educate the guests. Moreover, the staffs of Shangri-la Hotel are the first people who will interact with the guests once they step into the hotel. It does not matter they are from which department of the hotel, as long they are Shangri-la Hotel employees such as bell boy, front desk staffs, housekeepers and more, the employees are responsible to create a culture of safety and professionalism to keep themselves safe and keeping the guest safety and security as well (Kwiecinski, 2010). Therefore, it is crucial for the management to train every employee to be able to face to face in any accidents such as fire, police and other emergency services people so that they may help out if that is a need (William, 2008). Based on a health and safety manager, Duncan Aspin, he had stated that managers need to shape up health and safety training policy for ensuring every employee have sufficient training on safety and security issues to reduce accident (Mottram, 2005). For an example, according to Mottram (2005), providing program regarding on staff development and safety training has given a hand to North-West division of Birse Civil to achieve zero percent accident rate, which is also the top 1 company in UK as construction industry for safety. Therefore, training employees not only will help to save their lives but also help Shangri-la Hotel to rise up hotel status. 2.4 Educating guests Besides Shangri-la Hotel train their employees to keep themselves safe and implementing safety and security features for the guest safety, it is also important for them to train their in-house guests to take care of themselves as well. In general, everyone who travels around and look for accommodations would expect they will be safe and their property will be secure leaving them in the hotel while they are out for travel. However, sometimes it is hard to predict that guest will be safe by just depending on the hotels safety and security features, thus the guests should also learn how to protect themselves away from crimes, accidents and fire. According to the research by Mottram (2005), in the year of 2003, 80 people who include the guests and employees of Birse Civils have attended the safety management and courses. In result, the company has recorded as zero accidents occur within the company area. 2.5 Ways and factors that will be concerned on 2.5.1 Fire Safety Fire accident is an accident whereby we cannot predict when to happen and when not to happen. Even if there is a fire, the guests might not know how to handle because they are not aware of it. Therefore, the hotel management should take precautions on handling the safety of their employees and guests. For example, sometimes foreign in-house guests might have slow respond to the evacuation alarms when it rings because they do not have an understanding situation in the local hotel (Roberts Chan, 2000). According to Helena Natasa (2010), in order to protect guest safety, the management of the hotel needs to educate guest by providing instructions, labels and reminders which related to fire preventions. The purpose of implement this so that guests will not be panic and nervous when there is fire accident, in fact they will stay calm and know the way to leave the hotel building safely. Throughout the research, as for the fire precautions to protect the guest and employees safety, Shareton Hotel did the best in training their employees to handle fire incident in order to save their life and the guest life too. They provide full induction and training for all hotel staffs on working safe procedures and responses which relate to fire. Besides, new personnel will be trained to use types of extinguishers and taught them ways to handle when the hotel is on fire (Roberts Chan, 2000). 2.5.2 Accidents and Private Safety In the Occupational Safety and Health Act (OSHA), it has stated in 1970 that each working people either man or woman in the nation need to have a safe and healthful working conditions which also means that without having any injuries during the working period (Hobson, 1996). In the hospitality industry, it is important for the hoteliers to look into this aspect because accident can happen in the hotel easily at anytime and anywhere on the employees and guests. In the research by Mottram (2005), the company of Birse Civils does provide training to their employees which included first-aid training. This training is to ensure that their employees are qualified to the Health and Safety Regulation 1981, which need four days training at St John Ambulance premises. Thus, as for all hospitality industry, the management should provide training like this as a protection to their employees and guests safety. In addition, in certain time, housekeeping department has a high percentage of causing accidents when the housekeepers do not handled dangerous chemicals in a proper way and practicing unhealthy poses while cleaning the rooms. Due to they are dealing with dangerous hazardous chemicals which will affect their health and life, safety and security training and orientation are important and should be practice in the housekeeping department even though the housekeepers did not handle any machinery. As an example, Wyswert hotel does provide training and information for the housekeepers on what they are supposed and not supposed to do (Kristanti Kuhn, 2005). However, sometimes it is a part of the employees jobs to protect the in-house guests safety. Leong (2000) has stated that the entire employees need to be trained so that they know about the security procedures to follow on which will be helpful for the guests. Thus, training employees is important especially when the front desks agent is dealing with the arrival guests room key. According to Kristanti Kuhn (2005) and Woods, Ninemeier, Hayes Austin (2007), they have mentioned that front desk agents are not allowed to give out keys, room numbers, messages and mail to anyone from the requester without the owners of the room real identity. Also, during the process when the front desk agent passes the room key to the guest, they should not announce the guests room number out in the public. In addition, restaurant staffs also play a role in keeping the guests safety and security whereby they need to keep their customers property in secure when they are having their meals in the respective restaurant. The restaurant manager needs to train the server to be more alert on the customer belongings (Kristanti Kuhn, 2005). 2.5.3 Crime Safety and Security Nowadays, violent crime in the workplace has become a world issue that everyone will concern. Therefore, it is now has become a problem to the hospitality industry that they will be facing and this problem is increasing in other countries (Hobson, 1996). After the incident of a popular singer was raped with a knife pointed at her in Long Island motel, the issues of security become a serious issue to all hotels in the United States (Leong, 2000). Therefore, hotels have aware of crime issues and security system and start practicing crime management (Gill, Moon, Seaman Turbin, 2002). Crime in the workplace has generally separated into different categories such as robbery and other commercial crimes, employer or other employee direct situations and terrorism. In order to minimize the rate of violence crime in the hospitality industry, the management can strengthen the manager and supervisors security skills and ways to use first aids. It is important for both of them to be expert in managing these securities because they are the one will handle the problems when there is a problem. For example of a case that happened in Pasadena, Texas in 1977, the manger of the hotel did not help the victim because of lacking of security knowledge (Hobson, 1996). Besides training the higher level of management, training the front line employees is needed too so that they will have the knowledge on handling it. The management of the hotel can give training such as smile training which known as dont look them in the eyes training to teach the employees so that they will be more prepare and calm when there is a situation occur. A clear and understandable instruction should be given in order to avoid fighting when there is a robbery (Hobson, 1996). Under the research that has been done by Shellum (2002), several hotels have taken action to strengthen the security issues. They have improved their security-guards training and then evaluate them by standard operating procedures so that it is constant. Research has shown that awareness is the most important tools in order to take care of safety, thus the example of the hotel has done show the right way of training the employees (Helena Natasa, 2010). Thus, they have increased the staff-awareness by giving them more training instead of hiring security guards (http://www.hotelasiapacific.com). CHAPTER THREE RESEARCH METHODOLOGY 3.1 Introduction In this chapter, the author will be describing about the research methodology which will be using to collect data for this research and seeing how the data will reach the research objectives. With the used of this research methodology by following the structure of guidelines, it will help the author to collect reliable and trustable results for the research. In order to test the results for this research, qualitative and quantitative methods will be used as a support with one another and the outcome of the results will be accurate in this research. 3.2 Research Design Qualitative methods is used for this research whereby it will be rely more upon interviews sessions and some case studies research dealing with some small numbers of people. The author will collect the data and information by targeting to interview the people in Shangri-la Hotel on how they train their staffs and guests to keep themselves safe while being in the hotel. The author would plan to interview the managers based on one on one basis so that more information included own opinions and thoughts will be given by themselves. The interview questionnaire will be set and ask based on the related questions stated in Chapter 1. The progress of doing interview session with the respondent will basically starts with creating the interview questionnaires and scripts that have related to this research. After the progress of preparing the questionnaire that will be asked to the respondent, setting and conducting a direct test steps will be taken for the interview session. After all, the last section of the process will be the author interview the respondent in one on one basis. Quantitative method is another part of research methodology that will be used to collect information from the respondent. This research method will have less interview sessions and observation. However, it is more towards on the collections of the data and analyzes the numerical data and statistic. For this research, survey technique will be used by creating a survey questionnaire for the respondent, which is the guest in Shangri-la Hotel. This is done in order for the author to have more understanding on this research. 3.3 Data Collection In this research, there are two types of data collected that has been used for this study which are the primary data and secondary data. The combination of these two data collection may be useful and able to show accurate results which will help the author to do for this research. 3.3.1 Primary Data In this research, primary data is important for the researchers to collect data because the information that collected is direct from the respondent itself. Therefore, it will be much more accurate. However, this method that will be used requires more time, cost and energy to complete. Thus, the author needs to spend more effort in order to collect great information and data. The primary data for this research will be collecting through one on one interview and questionnaire survey. Firstly, the author will be only target the manager of each department in Shangri-la Hotel to collect information and data which relate to this research. The respondent that will be interviewed will be at least at the manager level; therefore the results taken will be more useful and reliable. The interview questionnaire will be asked will more base on the ways and the factors of safety and security issues will be focusing on. The purpose of using interview method is because data that given will be more in depth and interviewer able to ask more personal question in order to gather extra information. Also, it is possible for the interviewer to record down the conversation during interview session as references and proofs with the permission approve from the interviewees. 3.3.2 Secondary Data Secondary data are data that have gathered and done by previous researchers and now become the needs for the current researcher. Besides, secondary data can be known as ready quick sources with strong facts and evidence. Secondary data includes books, journals, articles, news and others more. As for this research, the secondary data will be more relying on the electronic journals and less on academic textbooks. The data collected will be used more on internet sources because it is easy to gather valuable data which have done by someone else previously. Electronic journals articles that used to find relevant articles and journals as a support for some facts in this research are from the database of EBSCOhost from KDU e-library websites, Emerald from USCI library website and Google Scholar. All information that collected from these three websites is validity, accuracy also free for bias. In addition, the author will borrow some books for extra information which relate to the research doing from the library of KDU University College at Petaling Jaya campus. 3.4 Sampling Design 3.4.1 Sampling Technique The author would choose non-probability sampling as a tool to choose the respondent for this research study. The author will be interviewed the managers of Shangri-la Hotel through quota sampling to get information. However, quota sampling will not be a helpful tool for the author to do this research because not everyone is selected to be interviewed, thus convenience sampling will be use in survey questionnaire. The questionnaire will be distributed to the targeted respondents who are willing to answer the questions sincerely. With the use of this method, it gives the author to have large number of full complete questionnaires fast and inexpensive which help the author to save cost. 3.4.2 Sampling Frame In this research, the hotel that the author choose to do on research is Shangri-la Hotel, Kuala Lumpur, thus the author will only target the respondents who are the guests who stays in Shangri-la Hotel regardless of gender or races for the convenient sampling. As for the quota sampling, the author will only select people who have a high level of management to interview.

Family Member Perspective and Damage to Temporal Lobe :: Medical Chemistry Chemical Papers

Family Member Perspective and Damage to Temporal Lobe The temporal lobe has several functions. Among these functions are auditory, memory, and emotional tone to sensory input. In these ways temporal lobes allow us to not only hear, but to comprehend what we hear and put it in to the proper context to effectively remember. (Columbia Encyclopedia, 2005) Because of the functions of the temporal lobe, someone who suffers from damage to this area due to either a lesion or tumor can also suffer from a major change in personality. Drastic personality changes are one of the primary reasons it can be difficult to live with a family member who is experiencing temporal damage. One important role a family member of a person who suffers from temporal lobe lesions or tumors plays is helping the person recognize that there is a problem. Recognizing that there is a problem can be achieved through understanding the various symptoms associate with temporal lobe damage. One major area of symptoms deals with the drastic personality changes. The predominate symptom associated with personality changes experienced as a result of temporal damage is an extreme increase in aggression. Other symptoms of personality changes deal primarily with personal behavior, such as a change in sexual behavior, and a major shift in general personality as well as affective behavior. A second major group of symptoms associated with temporal damage is in the area of sensation and perception. These symptoms include different disorders of visual perception, difficulty perceiving auditory stimuli, and difficulty paying attention to visual and auditory stimuli. A final group of temporal lobe damage symptoms includes difficulty with long term memory, as well as problems with language comprehension and organization and categorization of verbal material. (â€Å"The Temporal Lobe,† 2005) Once symptoms have been recognized, a family member can assist in testing for damage. Personality Changes As mentioned above, personality changes, particularly aggressiveness, are a major side effect of damage to the temporal lobes. Aggression can be described as â€Å"a form of behavior characterized by physical or verbal attack.† (Columbia Encyclopedia, 2005) This aggressiveness can be expressed either externally or internally. In other words, some patients with temporal lobe damage acts out physically towards other people, while some patients aggressiveness is directed at themselves, through harsh and violent thoughts or physically hurting themselves. (Amens, 2005) Family members of those who suffer from temporal lobe damage due to lesions or tumors are primarily affected by the

Renaissance Man

Florida Institute of Technology Civilizations I – Professor Lusty December 15, 2012 Think about the qualities of a Renaissance Man. Choose a man/woman/profession from the late 20th (or early 21st) century –even someone still alive today– that you think encompasses the spirit of the Renaissance ideal, and give 2 specific areas/ aspects that connect to this ideal. Be as specific as you can. What are the qualities of a renaissance man?According to the dictionary, a incessant man is â€Å"a cultured man of the Renaissance who was knowledgeable, educated, or proficient in a wide range of fields or a present-day man who has acquired profound knowledge or proficiency in more than one field† (Dictionary. Com, 2012). Using this definition, there is one who comes to mind as a renaissance man; Patrick Byrne. Patrick Byrne, Overstock. Coma's Chief Executive Office and Chairman, â€Å"has a Bachelor of Arts degree in Chinese studies from Dartmouth College, a Master'sD egree from Cambridge University as a Marshall Scholar, and a Ph. D. In philosophy from Stanford University' (Forbes, 2012). His quest to improve the academic quality for America's children has resulted in his appointment to Co-chairman of the Friedman Foundation for Educational Choice. He has founded numerous schools internationally – 19 to be exact – and implemented programs to help fund education by directing funding directly to the teachers and in the classrooms.To date, states such as Georgia, Texas, Kansas has implemented the 65% rule, agreeing that 65% of every dollar will be used for classroom instruction. Other states such as Dakota and South Carolina are considering implementing the same program for the schools in the states. As a former professor, Byrne, accompanied several Dartmouth students to Beijing, teaching a course on the economic conditions of the country while there. Byrne has also taught several classes at Dartmouth.Barnes achievements, which also i nclude having a black belt in Tea Swan Do, increasing awareness for cancer research, being a writer and Journalist, and an investor, definitely correspond with the definition of a modern day renaissance man. References Dictionary. Com. (2012, December 14). Retrieved from Dictionary. Com: http:// dictionary. Reference. Com/browse/renaissance+man Forbes. (2012, December 14). Retrieved from Forbes. Com: http://www. Forbes. Com/profile/Patrick-Byrne-2/

Case Predicting Performance

The pressure of the SAT exam is very great, and many students suffer from test anxiety. The results, therefore, may not truly reflect what a student knows. There is evidence that coaching improves scores by between 40 and 1 50 points. Test scores, therefore, may adversely affect the chances of acceptance for students who cannot afford the $600 or $700 to take test-coaching courses. Are Stats valid, or do they discriminate against minorities, the poor, and those who have had limited access to cultural growth experiences?Alternatives: 1- Keep student selection criteria and its weights as it is for now â€Å"including SAT at 0%† 2- Increase SAT weight 3- Decrease SAT weight to 20% and add to the criteria intelligent test with weight of Alternatives Evaluation: 1 . Keep student selection criteria and its weights as it is for now â€Å"including SAT at 40%† Positives; l. It will give Alex more time to do further study and benchmark with similar colleges. Ii. Alex will gain m ore practical experience to be able to judge fairly on SAT score iii. People who design the SAT† lb. Stats tap intelligence and employers want intelligent job applicants Negative; I.Alex concerns about SAT score will remain 2. Increase SAT weight Positives; I. SAT score are valid predictors of how well a person will do in college. â€Å"According to people who design the SAT† IL. Stats tap intelligence and employers want intelligent I. Alex concerns about SAT score will increase 3. Decrease SAT weight to 20% and add to the criteria intelligent test with weight of I. SAT will remain part of the selection criteria it. Intelligent test is used by multimillion companies to choose their future employees so by using it in the student selection criteria it will improve the college graduates in finding their Jobs.Negative; I. What if a student â€Å"poor† excels in intelligent test but didn't do so well in SAT score? It will remain a dilemma to accept him in Ale's highly selective college. Recommendation:- First alternative is for me is the best†¦ Although it's scores less than second alternative in the evaluation yet it will allow Alex to have enough time to gain more practical experience and benchmark with other similar organization to improve her decision making process. Also in the second alternative Alex concerns about SAT score will not be eliminated or solved! Prepared by: Amman Taft

Illuminati and New World Order Essay

Conspiracy theories have been around forever, but today there seems thousands of them. These theories are developed over time, by looking at past and current events throughout time. When we look at these events, we reanalyze them and question whether or not there is more to the story. This is done because we like to create ideas and seek the truth. One of the most well known conspiracy theories is the secret group known as the Illuminati. The Illuminati in modern times is thought of as a secret group, whose members are made of the world’s most influential and famous. These members include world leaders such as presidents, prime ministers and dictators. Even many celebrities are mentioned, mostly being well known song artist. The goal of the Illuminati is to control the economy and use mind control to establish a new world order. All the members involved are rumored to be self-seeking opportunist who perform satanic rituals to bring harm to the masses for their own spiteful desires. Even though This might be just another bogus theory, it is important to be aware of it, otherwise we are doomed because We can’t allow ourselves to be blind to the truth and the rich will take advantage of us. Since the Illuminati has control over world finance, politics and media they control a lot of the way we live, but not how we live. I’ve looked into the Illuminati for almost five years now and it’s crazy how much of a stir this idea has caused and how many people talk about it. To me this just gives the theory strength and once an idea has enough believers to back it up, that’s when the threnody is no longer just a thought, it’s a reality. With an idea like this becoming so powerful, it’s common sense we need to keep our eye open especially with crazy people who will try to attack influential people whom page they believe to be members of the Illuminati. Either way it’s always nice to be open minded and aware in your approach to life. Now as for the legitimacy of the Illuminati, it’s real and refers to a very old group called the Bavarian Illuminati, founded by Adam Weishaupt. The term Illuminati comes from the Latin word illuminatus, meaning â€Å"enlightened†. The members of the group were known as the enlightened ones. The Illuminati in the 1700s had a goal to eradicate superstition and the Roman churches domination over science and philosophy. Even though the group only gathered 2,000 members within the span of ten years, keep in mind it was the 1700s and all the members where very influential people. Those influential people were literary men who were attracted to the group because of they faced the same opposition. Eventually Karl Theodore became ruler of Bavaria and he decided to put a ban on all secret groups like the Illuminate, due to his ties with religion. This is where the original Illuminati was supposed to have been disbanded, but throughout time former members who spread their influence and rose back to power. This is where the conspiracy theory starts and the modern day Illuminati begins to rise to power. How they kept communication is widely argued about, the only thing that is consistent is that the old members that were cast out from the original group scattered out and recruited new influential members across the globe from Napoleon Bonaparte to George Washington. Eventually the American Revolution happens and America gains it’s independence. With George Washington leading this new born nation, this country was being guided by a man who pledged his allegiance to Lucifer in order to gain wealth and fame, at the cost of the suffering of others. With so much power the Illuminati began to rise and never stopped, due to how great a nation America became. Today America is arguably the lone super power nation, filled with the most diverse population and greatest minds from everywhere, we have found a home. The only problem is the Illuminati is a guest in our home and will make it their own if we’re not aware. Most people would say if secret page organizations like this were so powerful, it would be obvious to spot out and destroy it. This is half true, they are powerful, but with media distracting us everywhere we go, it’s easy to blend in. The Illuminati will remain hidden until they want to make their big move for world domination. In order to survive we must keep track of it’s active members and try to limit their growth as much as we can. This theory has been going around ever since the first group broke up in the 1700s and the theory has only continued to grown due to it’s infamy and signs of credibility. The theory has been presented from everyone all over the world. With a theory as big as this one has become, there are going to be a lot of issues and there needs to be some proof to back it’s claim. Now it’s time to show all the symbolism the Illuminati uses to communicate with each other right under the public’s nose. They control the currency and the bills we use in America. On the one dollar bill there are so many coincidences. The main one being the eye in the pyramid on the back of the dollar bill. The Illuminatis main symbol the all seeing eye staying true to their original symbol back in the 1700s. Now this may seem like an extremely far fetched coincidence, but there’s more. The latin words above and below the pyramid. Above the pyramid it says Annuit Caecares, in latin this means annoucing the birth. then below the pyramid it says nuevos ordo seclorum meaning New world order. Announcing the birth of a new world order seems fitting because America gained it’s independence, but the next part is where you start to question what’s really going on. Below the pyramid is a date May 1st, 1776. The birth of the original Illuminati, not America. It doesn’t stop there even the Eagle holding 13 olive branches and 13 arrows. This goes along with 13 stripes on the American flag and the 13 stars above the eagles head. Finally another latin phrase above the eagles head E plubus unum meaning one out of many because that’s exactly who controls the world’s money, the 1%. The eagle itself isn’t based on the bald eagle, it’s based on a phoenix. The 1782 seal depicts a Phoenix holding arrows and an olive branch. The same seal the original Illuminati used. There’s just too many obvious signs that some thing is going on with American power in relation to the Illuminati. page Another Illuminati symbol is the owl because of it’s the symbol of Mivera, the goddess of wisdom. The owl is shown as well in the upper right corner of the face on the one dollar bill. Supposedly many US presidents have bowed down to a giant Owl statue locatin at the bohemian grove. The Bohemian Grove located in Monte Rio, California is a major planning and meeting place of the secret group. The manhattan project was rumored to have been planned there. Also Nixon and Reagan decided who would run for president in that spot as well-(herbs 21). Symbolism is a very important thing when it comes to the illuminati to stay alert of it’s presence. Especially when it comes to the media and people we look up to.

JFK Inaugural Speech Research Paper Example | Topics and Well Written Essays - 2000 words

JFK Inaugural Speech - Research Paper Example His personal and political convictions can be determined not just by reading the contents and evaluating the style but also be learning about the context. John F. Kennedy’s inaugural speech has been considered as one of the best ever made not just by an American president but by a world leader. Apparently though, the speech became famous not just because of its inherent characteristics but because of the man who delivered it. President Kennedy is one of the most enigmatic leaders in the 20th century. He was at the help of the US government when the country faced serious challenges coming from USSR at the height of the Cold War. One of the most prominent incidents that highlighted his effective leadership and diplomacy was the successful initiative on the nuclear test ban treaty in the aftermath of the Cuban Missile Crisis which he also handled well. President Kennedy did not pursue the ban merely due to his geopolitical views. He personally saw it as necessary as he explicitly pointed out when he said that the US owes it â€Å"because we are the only country that engaged in atomic warfare in the last war† (Schlesinger 453). ... A brief glance of President Kennedy’s life several years before he ran and won the presidency does give the readers or audience of the context of what he wrote and then spoken during his inauguration. President Kennedy’s inaugural address is best remembered by the oft quoted line â€Å"ask not what your country can do for you – ask what you can do for your country† (1961). The reason why this line has been recognized as the most compelling part of the speech is that it departed from the usual practice of previous presidents who took their oaths and rendered their own inaugural addresses. Prior to Kennedy, it was expected of newly elected presidents to state the domestic and international policies that their administration would pursue while in office. In this regard, the inaugural addresses served as the reiteration of the promises they might have made during the electoral campaigns, assuming that these are what the public wanted which is why they were vot ed into office. The most commonly used formula for the inaugural address was to state the problems confronting American society and then to provide the audience a briefing on the actual steps that the new president and his administration would initiate to develop and implement effective solutions. As a result, this leaves the audience with higher expectations but at the same time instilling in them a certain degree of passivity. President Kennedy’s inaugural address, however, took a radically different approach to the methods of how the problems of the country and of the world could be resolved. There is not a single portion in the speech that mentioned what concrete steps

History of german from 1933-1945 Assignment Example | Topics and Well Written Essays - 1250 words

History of german from 1933-1945 - Assignment Example This victory made Hitler to conclude that he could get off scot-free with harsher actions since he considered Britain and France to be weak. Hitler’s alliance with Mussolini grew stronger and known as the Rome-Berlin Axis (Tonge, no.page). They wanted to pursue united foreign policy. They ended up signing â€Å"The Pact of Steel† in 1939 in order to bring to a standstill the increase of communism in Europe. The Munich agreement also known as Appeasement policy was a strategy formulated in the Munich conference in 1938, which caused other leaders to give into Hitler’s logical demands in order to put off war. This agreement widely accepted in Britain during the period of 1938. Hitler proposed that the Hossbach conference was vital and that if he passed away the proceedings would be his last will and testament. The Hossbach conference’s main aim was ensure that the Germany policy protects and safeguards the racial society and broadens it. In addition Hitler d ealt with the forms of implementation of this policy. Hitler pointed out that after the 1943-1945 phase, German aspirations would not be approved in the International circumstances; therefore, the reorganization and equipping of the German’s armed forces was necessary if it wasn’t up for being phased out (Chapter 6: The Causes of World War II in Europe: Hitler’s War, 118, par 1). In addition, the consideration of weakening nations such as France through the emergence of domestic wars with other nations, as well as the need for Germany to grab hold of new territories such as the Czechoslovakia and Austria, was another vital goal of the conference. Another feature of the conference was the strategizing of the German’s defence (Chapter 6: The Causes of World War II in Europe: Hitler’s War, 118, par 1). The Munich Agreement came into being due to Hitler wish to take over his birth country, Austria, and bring it under the German control. This siege was at first resisted in 1934, though the Nazi party and many people Austria were in favor of the union. The German’s authority broadened in Austria by 1938 (Tonge, no.page). In 1938, the Austrian prime minister, Schuschnigg was forced by Hitler to position Austrian Nazis into the government. The prime minister resisted by forming a referendum against the spread of German influence, but failed. Eventually, Austria incorporated into the Reich as the province of Ostmark marked the event as the Anschluss (Tonge, no.page). Since the British and French did not oppose this move by the Germans, then Appeasement policy became a strategy, which caused other leaders to give into Hitler’s logical demands in order to put off war. This agreement widely accepted in Britain during the period of 1938 (Tonge, no.page). 4) Overview: The Czechoslovakia invasion by the German in March 1939 began when Hitler in pursuit of the long-term goals of his foreign policy, he destabilized the peace of Europe by systematically amending the terms and conditions provided in the Treaty of Versailles (Chapter 6: The Causes of World War II in Europe: Hitler’s War, 119, par 2). Hitler planned to invade Sudetenland. Edvard Benes, the Czechoslovakian leader, learning the plan,