The Deplorable Willy Loman of Arthur Millers Death of a Salesman :: Death Salesman essays

The Deplorable Willy Loman of Arthur Miller's Death of a Salesman   â â â â â â For those of you that don't have the foggiest idea what disgraceful methods then you need to look at the lamentable play Demise of a Salesman, by the American essayist, Arthur Miller.â The primary character of this story is Willy Loman, who is nearly the strolling meaning of this word. The life of Willy Loman is depicted as aâ appalling presence for theseâ few reasons;â he was a frightful good example for his sons,â a rude and unfaithful spouse, he permitted one occurrence to influence an incredible remainder, lastly, he murdered himself, when he despite everything had such a great amount to live for.   â â â â First of all, Willy was a desperate good example for his two children Biff and Happy.â He was a cherishing and giving dad, yet he generally rewarded Biff better than he did Happy.â Biff was the elite player quarterback and everybody in the city cherished and appreciated him.â â Willy was the same, he generally put Biff before any other person in his family, which is something that a dad ought to never do to his family.â Willy's adoration for his children was evident, anyway he set in them low good values.â For instance, Willy told Biff what's more, Happy to run up the road and take some sand to complete a few stages, which reveals to them that taking is OK. This is a quality set in him by his father, which demonstrates to frequent him his whole life.â Willy was likewise a cheat, regardless of whether it was infidelity or basic card cheat, his dishonesties surely come off on his youngsters, and end up being the destruction in their lives.   â â â â On the other hand, Willy influenced something beyond his sonsâ life with his deceit.â He extraordinarily adjusted his own when he was trapped in the fog of an undertaking with a good for nothing prostitute, by his dearest child Biff.â This occasion end up being the defining moment in these two people lives. Willy's better half Linda, was an incredible ladies who absolutely didn't merit the sorrow and lack of regard that Willy gave her.â For example, on numerous events in the story Willy is conversing with his children, and Linda will essentially attempt to state something until Willy arranges her to, shut up.

Same-Sex Marriage Essays (1947 words) - LGBT History,

Same-Sex Marriage Each nation has their own arrangement of rules and laws. One law all nations ought to have is the privilege to Same-Sex Marriage. Same-Sex Marriage ought to be lawful everywhere throughout the world for various reasons. Since 2015, it has gotten legitimate in each of the 50 conditions of America, yet, there are as yet numerous contentions and segregations that the LGBT people group needs to confront in light of the fact that a few people basically simply don't concur with this law. There will consistently be the individuals who are against Same-Sex Marriage and the individuals who are 100% for it, such as myself. Authorizing Same-Sex Marriage will give the LGBT people group a correct that for a considerable length of time has been taken from them. One of the primary reasons why individuals are so Against Same-Sex Marriage is on the grounds that they accept marriage ought to be between a man and a lady. Humankind began with a man and a lady so it should keep on being that way until the end of time. It is an exceptionally undesirable way of life to live when two of the Same-Sex gets hitched. At the point when two ladies or men get hitched, they don't think about that as a marriage. A large number of the individuals who are against Same-Sex Marriage accept that since you consider it a marriage doesn't make it a marriage since it's not between a man and lady. In the event that society continues permitting these abnormal practices to happen calling it typical when they aren't, the world is going to transform into complete bedlam. Furthermore, since numerous individuals are tolerating these surprising demonstrations to be gay or lesbian, many quit following the old style method of what marriage should be. Another motivation behind why individuals are so against Same-Sex Marriage is on the grounds that many accept that Same-Sex Married couples can not bring up a kid or youngsters appropriately. Building a family is one of the numerous fantasies individuals have for what's to come. A man and a lady are the ones who bring another life into this world and when two men or two ladies get hitched to one another, well they can't duplicate a youngster. Life is a cycle, a man and a lady have a kid and afterward that kid has another youngster, etc. On the off chance that a Same-Sex Married couple are bringing up a youngster, they will attempt and commonly prevail to persuade them that being gay or lesbian is a decent and alright thing yet that is the thing that individuals who are against Same-Sex Marriage need less of. In this general public, it is strange and exceptional when individuals see a Same-Sex Married couple bringing up a youngster so they respond in a negative manner when they see su ch peculiar act. Individuals don't need kids being befuddled while growing up addressing with respect to why every one of their companions and schoolmates have a mother and a father and they have two of similar guardians. What are individuals expected to reveal to them when they get posed such confused inquiries to reply? Kids should be raised by a typical couple instead of one who knows nothing about qualities. In addition, measurements state, that kids without fathers are multiple occasions bound to get into wrongdoing than kids with fathers, that is on the off chance that they are being raised by two mothers. Commonly single guardians make some hard memories bringing up a kid all alone in light of the fact that the kid passed up that mother or father figure they should have growing up. So a kid needs one of every parent in their life and Same-Sex Married couples can't give them that. Marriage between a man and a lady is totally not quite the same as two men or lady getting hitched and can not be v iewed as something very similar. This is on the grounds that they forget about the significant motivation behind what a marriage is about; the propagation of humankind and how to bring up a kid appropriately. There are such a significant number of reasons concerning why I trust Same-Sex Marriage ought to be sanctioned wherever in this world. There are numerous individuals who state it conflicts with the Bible, yet there are numerous individuals who don't put stock in God in any case. On the off chance that you are a genuine devotee of the Bible, at that point tail it, however why get in any other person's business that is not yours? Strict

Choose A Strong Product Or Service To Make Money Online

Choose A Strong Product Or Service To Make Money Online Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Choose A Strong Product Or Service To Make Money OnlineUpdated On 17/07/2017Author : Pradeep KumarTopic : Make MoneyShort URL : https://hbb.me/2t68l8C CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThere are thousands of ways to make money online. But there is no magic bullet or secret formula. No matter what they big flashing sales pages tell you, you’re not going to become a millionaire overnight. Not even if you subscribe to that ‘100% guaranteed proven money making formula’.The only real way to make money online is by selling a reliable product or service. You can do this by building your own product or service, or you can do it by becoming an affiliate of an existing product or service. But whichever way you choose, there are a few things to consider if you want to turn a real profit.1. Your product or service should attract a significant customer baseUnless you want to s pend a lot of time developing a niche product that fills a gap in the market, then you should be thinking about goods and/or services for which there is a significant, consistent need.HR software â€" which helps you track employee records and attendance â€" is an excellent example of this. Almost every company in the world employs people. Therefore, your potential market size is limited only to the number of businesses in the world!Of course, beyond the B2B market, you might prefer something that appeals to even more individuals. Anti-virus software is an excellent, relevant example of a product or service with a massive customer base â€" because almost everybody owns a computer, and the threat of online viruses is growing daily.2. Use a subscription-driven model to generate recurring incomeIf you are selling a product or service on a one-time basis, then you’re going to have to continue selling it, to make regular profits. While you should never halt your marketing activities, a subscription-driven model ensures the maximum LTV (Lifetime Value) of each customer you manage to win.Digital products like those mentioned above, command a consistent, recurring payment from your client. Whether this is monthly or annually, as long as you ensure good service delivery, your customers will keep on lining your pockets.READTemplateMonster Social Stock: $70k Rewards For $0 Investment3. Make sure your product or service is not part of a dying trendMake sure you don’t end up beating a dead horse â€" technology keeps evolving, and priorities are changing. You don’t necessarily need to sell a brand new, never-before-seen product. But imagine building an online business selling cassette tapes, right now in the year 2017? They still exist. But you wouldn’t get very far.Stay ahead of the trends. Look for innovative products that are just starting to shine. But most of all, avoid trends that have run their course and are heading for the dustbin.4. Do your profit margin re searchBranded products or services often get sold with fixed margins. For example, all distributors of the Samsung Mobile Phone company all earn profits from a fixed margin, with no bias â€" this is because they buy them at a set price, and must sell them at the recommended price. The retail price is already fixed and promoted via Samsung’s advertising. So instead of selling a product or service where the profit margin is already fixed, why not find something where you can set your own margins? For example, you can import a lot of gift items, at a little cost, from factories in China. These can be sold closer to the recommended retail price for similar items from your own country. There’s a full description of this procedure here.If you don’t consider these four points, you’ll harm your chances.Look, it’s up to you how you want to make money online. But if you ignore this advice, then you’re shooting yourself in the foot. All you have to remember is this:Pick a product o r service with a big market.Utilise monthly subscriptions to generate residual income.Make sure you don’t hit a dying trend.Take care to avoid fixed profit margins.Now, what are you waiting for? Get out there and make some money!

Database Research Essay - 869 Words

Introduction In order to obtain peer reviewed research articles related to the impact of the psychological contract on job satisfaction in community mental health care workers it is important to review research that has been completed in a variety of researchers and in different settings. The databases that were selected to locate peer reviewed articles for this paper where Academic Search Complete and ProQuest Psychology. Tutorials were available for each of these databases and ProQuest was used to learn how to navigate through the data base since it was not a familiar data base to this author. ProQuest is a database that offers a variety of options in completing a search. A researcher can select to do a basic search, an†¦show more content†¦Results of the analysis were similar to other research findings in other studies in different settings and although measures can be developed for different levels of employees, the psychological contract is different to each employee in relation to how the employee perceives his job and develops his own psychological contract (Cable, 2010). Limitations that could be identified in the study were the small sample size that included only managers, was conducted only in New Zealand and therefore may not be able to be generalized to other countries (Cable, 2010). Results and discussion suggests that future research could expand the understanding on how the fulfillment of the psychological contract could impact an individual employee’s attitudes and behaviors (Cable, 2010). After a search in ProQuest the article Transformational Leadership and Public Service Motivation: Driving Individual and Organizational Performance, was selected for review to determine if the content is relevant to research topic. An empirical research method in which the authors reviewed a vast amount of past research was used to explore ways in which managers can use positive motivation to improve public service employee and organizat ional performance as well as give recommendations to assist managers to implement motivational values in a variety of management settings (Paarlberg, L., Lavigna, B.,Show MoreRelatedThe Security Research Of Cloud Database1442 Words   |  6 Pages The security research of cloud database Hao Xu Professor: Carol Auerbach Course Number: EAP 6110 20 Date: 12/1/2014 1. Introduction 1.1 Background In September, there was breaking news in the American entertainment world – private pictures of Hollywood movie star Jennifer Lawrence and other celebrities were leaked online by hacker who stole the pictures from their Apple’s iCloud. People were shocked by this news, and a debate was generated online on whether cloud technologyRead MoreA Research Study On Relational Database Technology1570 Words   |  7 PagesAbstract. In this report I will introduce the Memcached technology and provide more details about it. In addition, I will explain how it works and how it differs than relational database technology. Furthermore, I will use the finding of the paper â€Å"Performance Evaluation of a Clustered Memcached† to present how Memcached can improve the performance of the web applications. The paper that I did study is about a simulation project of using three different architectures of Memcached. The simulationRead MoreAn Evaluation of Library Databases and Resourc es for Use in Research828 Words   |  4 PagesAn Evaluation of Library Databases and Resources for use in Research Assign4 Page 2 References BOOK CITATION Tsang, Philip, Kwan, Reggie; Fox, Roger (2006). Faculty Perceptions of ICT Benefits. Enhancing learning thru technology (pp. 1-10). Retrieved from http://site.ebrary.com/lib DATABASE: (NCU Library) - Ebrary KEYWORDS: Educational Technology, Internet in Education, E-Learning SEARCH LIMITERS: Education SKILLS IN THIS DATABSE:Read MoreRelational Database Concepts and Applications: Research Paper669 Words   |  3 Pagesï » ¿ Research Paper University of Maryland University College CMIS 320 6381 Relational Database Concepts and Applications Professor Kevin W†¦.. By Bob Bobson March 7, 2014 Introduction In order to successfully transition from our current paper and email based equipment request method to a completely paperless online system, we must build and implement a relational database. A relational database will allow us to store, filter, make changes to, and shareRead MoreNurs 439 Week 3 Research Database Assignment Essay1639 Words   |  7 PagesNURS 439 WEEK 3 RESEARCH DATABASE ASSIGNMENT To purchase this visit here: http://www.activitymode.com/product/nurs-439-week-3-research-database-assignment/ Contact us at: SUPPORT@ACTIVITYMODE.COM NURS 439 WEEK 3 RESEARCH DATABASE ASSIGNMENT Guidelines and Grading Rubric Purpose You are to locate and document research databases that relate to a significant clinical nursing issue of your choice. The research databases may be labeled as such, or may be collections of research studies, reportsRead MoreDevry Nr 439 Week 4 Research Database Assignment1190 Words   |  5 PagesDeVry NR 439 Week 4 Research Database Assignment IF You Want To Purcahse A+ Work then Click The Link Below For Instant Down Load http://www.acehomework.net/?download=devry-nr-439-week-4-research-database-assignment IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM DeVry NR 439 Week 4 Research Database Assignment ASSIGNMENTS Guidelines and Grading Rubric Purpose You are to locate and document research databases that relate to a significant clinical nursing issue of yourRead MoreEssay on Research Database Form1127 Words   |  5 PagesResearch Database Assignment Form Type your answers to the following questions using complete sentences and correct grammar, spelling and syntax. Click â€Å"Save as† and save the file with your last name and assignment, e.g.,†NR449_Research_Database_Smith† Submit to the Research Database basket in the Dropbox by 11:59 p.m. MT Sunday at the end of Week 5. The guidelines and grading rubric for this assignment may be found in Doc Sharing. Name: Nicole Felix Describe briefly your topic of interest (15Read MoreDatabase And Research Question And Objectives1913 Words   |  8 PagesTitle Project Plan Student name: Ying Bi Supervisor name: Gary wills Aims/research question and Objectives Aims: 1.Designing an IAM (Identity Access Management) system based on Ethereum provides a more resilient framework for Service integration. It can help know your customer(KYC). 2.Provide protocol service to users based on smart contracts. Research questions: 1.The issue of user privacy is a growing public concern. Many companies collect the users` data to predict future trends and otherRead MoreResearch Challenges Within Database Management1644 Words   |  7 Pages Research Challenges in database management in Cloud Prof.Niraja Jain Prof.(Dr).Sarang Joshi University of Pune University of Pune Information Tech. Dept Computer Engineering Dept. AGAwate COEH, Pune PICT , Pune Read MoreResearch Proposal on Database Usability Issues1736 Words   |  7 PagesThere are different types of database usability issues; you could talk about the problems that occur when a user views a database system .i.e. the user will see different from what the database contains. But with â€Å"the advance in design of highly interactive computer systems continues at an ever-increasing pace, with new developments in hardware and software being announced more frequently than ever before.† (Lawson, J. Yull, S. Anderson, H. Knott, G. Waites, N. 2005, pg 258) So with the increasing

The High Risk Of Obesity - 865 Words

The high risk of obesity in the United States has stirred a lot of controversy about the long time solution to this debate. Until recently it has shown that obesity and stress causes younger girls to enter puberty at an early age. The problem with obesity and stress in young girls is that â€Å" early puberty can lead to eating disorders, depression, substance abuse, early sexual activity and , later in life, breast cancer† (The New York Times, 1). Early puberty is mostly seen in specific demographic groups of young girls. It was researched that â€Å"by the age of 7, 23 percent of black girls, 15 percent of Hispanic girls and 10 percent of white girls had started to develop breast† (The New York Times, 1). Many of the food young adolescents eat are sugary drinks and overly greased food. Changing school lunches can be a step towards progress but is not the solution to an over grown problem. To protect girls from early puberty, we should focus on lowering obesity lev els in the United States because the levels of obesity are showing a physical change in young girls and affecting how fast they develop. To target and solve the problem we first have to start in schools. Vending machines and junk food provided by the schools should be eliminated and replaced with healthier food alternatives. A way to combat this issue is to combat sugary drinks that are one of the leading factors in obesity. Many public schools provide and sell sugar drinks to students during school hours. Over theShow MoreRelatedMaternal Obesity Induce Offspring with Risk of Cardiovascular Disease1700 Words   |  7 PagesMaternal obesity induce offspring with risk of cardiovascular disease Introduction: The rate of obesity for the human population has shown to be increased expeditiously in the past decades. It has continuously raised health concerns among the world, and is likely to remain in times to come. This phenomenon is primarily due to the lifestyle changes resulting in high-energy intake coupling with decreased physical activity (Cameron et al. 2003). Obesity is identified by the high adipose tissue,Read MoreChildhood Obesity And Its Effects On Children Essay1645 Words   |  7 PagesChildhood obesity introduce In addition to the physical harm, obesity and negative psychological impact on children. This is a high risk factors of childhood obesity, which can lead to high blood pressure, high cholesterol, diabetes and cardiovascular disease. Obese children always lower than that of healthy children intelligence and operators. Their activities, learning and communication ability is very low, and their depression and low self-esteem can make the children s sensitivity to interpersonalRead MoreChildhood Obesity : A Obesity1247 Words   |  5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! Obesity is a global nutritional concern and leads to horrible consequences on our children and becomes a worldwide pandemic. Worldwide estimates of obesity are as high as 43 million, and rates continue to increase each year. In this study, people will find healthy tips to prevent childhood overweight or obesity to help children in our communitiesRead MoreObesity As A Disease Essay1378 Words   |  6 Pages(36.5%) of adults in the United States are obese. Obesity is defined as a weight that is higher than what is considered as a healthy weight. Body Mass Index (BMI) is used as a screening tool for overweight and obesity. According to the World Health Organization, worldwide obesity has nearly doubled since 1980. In 2016, 39% of women and 29% of men over the age of 18 were overweight. Today, around one in five children, ages 6-19 are obese. The obesity epidemic only continues to worsen in the United StatesRead MoreObesity : Obesity And Obesity Essay1169 Words   |  5 PagesObesity Obesity refers to excess body fat while overweight refers to excess body weight in terms of excess fat, muscles, bone or water. According to the National Health and Nutrition Examination Survey (NHANES) (2009–2010), about 69% of the adult population in the U.S. is overweight or obese, with more than 78 million adults being obese. Consistent with the survey, at least 2 in 3 adults are overweight or obese and more than 1 in 3 adults are obese. In addition, more than 1 in 20 adults in the URead MoreThe Health Problem Of Obesity Essay1027 Words   |  5 PagesObesity is perhaps the most concerning health problem our nation faces today. With national obesity rates nearing 38% for adults, we are eating ourselves into an early grave, and we are doing it in massive numbers. (State of Obesity). The National Institute of Health categorizes anyone with a body mass index between 25 and 29 as overweight, and one of 30 or higher as obese. (textbook). Being in this weight category brings al ong a multiplicity of health issues, both physical and mental. An increasedRead MoreThe Obesity Epidemic Of Children1437 Words   |  6 Pageslink to obese children The obesity epidemic holds the responsibility to annihilate many of the health benefits that have contributed to the increased durability recognised in the world today. In 2014, approximately 41 million children under 5 years of age were affected by overweight or obesity. Today, progress in extinguishing childhood obesity has been gradual and conflicting. A greater number of children are, even from before birth, on the brink to developing obesity. Children who are not yet atRead MoreChildhood Obesity : A Growing Problem1378 Words   |  6 PagesDid you know that obesity has become such a ‘growing’ quandary that for the first time ever today’s children are expected to have a life expectancy that is shorter than their parents (Gance-Cleveland, Gilbert, Kopanos, Gilbert, 2009, p. 72)? Obesity in children and adolescents has become a worldwide epidemic, increasing every year. In fact, childhood obesity in the United States (US) has increased to 17%, which has nea rly tripled the prevalence of obesity in the last three decades (Center forRead MoreShould Junk Food Be Taxed More?1738 Words   |  7 Pagesfor reasons such as Obesity, Diabetes, and High Blood Pressure, etc. These health risks are linked to the consumption of Junk Food, which is consumed every day by many Americans. â€Å"10 percent tax would reduce consumption of soda by 8 to 10 percent.† Even though some people believe that Junk Food Tax won’t curb the many diseases linked to it, Junk Food Taxes could decrease the risks of diseases, limit consumption due to prices and bring awareness to many common diseases like Obesity. Junk Food shouldRead MoreCause and Effect of Obesity Essay1057 Words   |  5 Pagesbuzzle.com/articles/obesity.html Overweight and obesity is the second leading cause of death, killing 300,000 people a year, ... There is not a miracle pill that will lead to weight loss ~ Richard Carmona Obesity is perhaps one of the most dangerous health problems increasing at an alarming rate due to various factors most of which are related to the changing lifestyles. Here is some basic information about obesity. What is obesity? Obesity is a condition where the fat layer accumulates

Essay on Writing Rediscovered - 1707 Words

Writing Rediscovered Most of us never think about the technology we use when writing, whether we are jotting down our â€Å"To Do† lists or pulling out a pencil for an exam, we do it without much thought. Walter Ong tells us â€Å"Although we take writing so much for granted as to forget that it is a technology, writing is in a way the most drastic of the three technologies of the word (321). I believe that many of us would agree that although we may not consider writing to be a drastic technology, we would say that it is an important one. For me there has never really been a reason to put much thought into the act of writing. I have put a lot of thought in to what to write or how to write it, but never the physical component of†¦show more content†¦Since the piece of wood I used had not fallen from the tree itself, it is obvious that someone had to use a saw to cut it. I did not use any tools myself but rather left the large piece of firewood as it was. I hunted for wild berries in a wooded area near my home and found some small red ones on a wild bush. I would like to believe that this bush grew there naturally, but I somehow cannot fully believe that there was no technology involved in the placement of that bush. To produce the words that I needed to write I squeezed the red berry juice onto the log and wrote, â€Å"I love my three kids Meagan, Maddy and Emma and Eddie too my name is Amy Lynn Johnson.† It proved to be very difficult to write those eighteen words for many reasons. First, it was difficult to write small enough to fit so many words onto my log because the juice from the berries would run. I also found that the berries had to be extremely ripe in order to produce the dark red juice, for if they were not yet ready the juice inside ran clear. Next, I found that without a sharp point it was difficult to even shape or form the letters themselves, and the rounded edges of the berries were not strong enough to withstand the pressure that my hand was placing on them. I found out, when it rained, that this writing material would not be permanent due to the fact that my berry ink was washed away. This invention has proved to be very unreliable in keeping text for anyShow MoreRelatedKeeping A Dialectic Journal Extremely Mind Opening882 Words   |  4 Pagesmind. When I started writing this journal I was okay with the assignment, and it was fun to come up with the story of Alfredo. Soon after however, my entries started to get more and more about myself. I jokingly write at one point that â€Å" if this journal does not end in psych evaluation I did not do my job correctly†, little did I know that the depressive side of my mind would soon bring that into a possibility. I have bipolar disorder and spend most of the last 4 days writing about it, I found thatRead MoreReflecting On The Course Experience1527 Words   |  7 PagesReflecting on the Course Experience Honestly, I was less than excited to take this course. Due to Writing 121 being a requirement for all Oregon Associates transfer degrees enrolling didn’t signify that writing is my favorite subject. It’s not as if I expected the course to be a breeze, but it sure didn’t seem to be anything special. On top of that, being alone due to my recent move to Eugene made me sure that I wouldn’t observe any familiar faces in the classroom or anywhere on campus. My obligationRead MoreMy Reading And Writing Recovery Program959 Words   |  4 Pagesdetermine what skill level we were at with our reading and writing. I was really excited about this test because, I loved reading and writing so I felt I was good at it. However after the test results came back I was put in a reading and writing recovery program. For obvious reasons I was extremely disappointed, and determined to get back into my regular class. As the year progressed I became increasingly better with readi ng and writing, by the end of that year I was 2 grade levels above what I wasRead MoreThe Bridge Between The Middle Ages And The Renaissance Era Essay1219 Words   |  5 Pagesexploration into other cultures, particularly past ideologies. Early Rome and ancient Greece were studied and the studies of Pluto were rediscovered. This new interest was accelerated by The Great Papal Schism of 1378 in which three men decreed themselves the Pope at the same time. During this period of religious uncertainty a movement of â€Å"Humanism† was rediscovered. People had the desire to study forgotten texts, and learn the ideas of the past. The bridge between the Middle Ages and The RenaissanceRead MoreNative Heritage of Latin America: The Inca Empire734 Words   |  3 Pageschildren, but there are still many theories about why they built this extraordinary site. Machu Picchu is considered, by many, one of â€Å"the world’s most important archeological sites (Destination360).† It was built sometime in the 1400s and was not rediscovered until almost 500 years later in the early 1900s because they had hid it so well. Even during their conquer, the Spanish were never able to find it (Destination360). Machu Picchu relates to other things I have learned in other classes becauseRead MoreThe Long And Cold Effects The Middle Ages965 Words   |  4 PagesPeople wanted to understand the works of the past; the plays of the classical era such as Greek dramas and Aristotle. This idea then spread all over Europe. Niccolà ² di Bernardo dei Machiavelli was not only a writer but diplomat who is best know for writing The Prince and for being the father of modern political theory. Because of some of his works, most notably The Prince, the Catholic Church banned him from entering the church of Santa Croce in Florence, Italy. Machiavelli and his works were condemnedRead MoreThe Sonnet By Sir Thomas Wyatt1167 Words   |  5 Pages(1304-1374) who introduced the creation in the 13th century (Applebee 295). He wrote over 300 love sonnets, a great number of them were dedicated to a woman named Laura. Centuries passed in which sonnets were not as popular; his work was later rediscovered by two lovelorn poets. Their names were Sir Thomas Wyatt (1503-1542) and Henry Howard, earl of Surrey (1517-1547). They changed some of the rhyme scheme to tie in with the English language; Shakespeare went on to write many sonnets, he was veryRead MoreAnalysis : Bombay Lost And Found By Suketu Mehta933 Words   |  4 Pagesof loss, of a remembered India† (38). For him, when he left Bombay as a child, he lost his original view of the city, but through the compilation of this narrative he is able to find it again on his own terms. When he is defining Bombay in his rediscovered way, he writes about his family’s experience moving to the city and the major contrasts that are made visible because of this immersive experience. From his son pointing out the stark disparity between the city and the â€Å"villages† near it, to Mehta’sRead MoreSimilarities Between Civilizations And Ancient Civilizations1403 Words   |  6 Pagescivilization is known for many things , but one of the main things they are known for are creating the first writing systems. Their form of writing , cuneiform , used different pictures to represent various objects but soon shifted to the use of geometric shapes to symbolize spoken sound. Also using judicial literature , one of Hammurabi s code of laws , and tipped literature stylus for writing , or record keeping. The Indus Valley civilization was not the very first civilization known in the worldRead MoreChristianity Rediscovered By Vincent J. Donovan1676 Words   |  7 PagesChristianity Rediscovered Chapter One: In the first chapter of â€Å"Christianity Rediscovered† by Vincent J. Donovan he is introducing us to the idea that missionaries now have a poor reputation due to their history. He says â€Å"History has offered the opportunity to deflect and distort the meaning of missionary work in every age†. For a long time a missionary was a person spreading the word of God and after years of doing so we have diminished many different beliefs, practices, cultures and history. At

Apple Channel Strategy in Singapore free essay sample

Apple carefully accessed and selected two local distributors, whose objectives and strategies are inline with Apples overall image and objectives. Apart from that, these two distributors are also chosen because of their stable credit and financial capabilities to hold many of its products in their inventory during heavy selling season (E. g. IT Fairs) to assure timely availability. Moreover, their management abilities, wide market coverage as well as their well-known reputation in distributing other companies products in Singapore affirmed Apples choice of selecting them as Singapore Apple distributors. Apple Resellers Apple recognises the importance for its consumers to experience the tangible access of its products to facilitate learning and discovery in the retail stores hence, there is a need for Apple to have a high degree of control over its resellers. In order to have this high degree of control (in terms of formulation of the store design, merchandising, providing impeccable services and inventory of no competitors products), Apple has differentiated its resellers by creating the Apple Premium Reseller Program (APRP). Even though Apple Authorized Resellers (ARs) do not carry its full range of products, price consistency of all its roducts applies to all retailers. Using this channel structure, Apple has strong governance over its product pricing. This will help to prevent undermining of its products quality and competition between resellers is kept at the minimum. On the whole, the APRP is established to fulfil consumers satisfaction through maximizing communication, marketing initiatives and support within its resellers. Value Added- Resellers And to reduce the complexity of its current channel structure, it has branched out its mobile communication business (iPhone) to three other values added resellers namely Singtel, Starhub and MI . These telecommunication service providers were chosen over its current resellers because of their abilities to package and sell the iPhones with attractive data plans that would being convenience to consumers. Online iTune store Besides its traditional channel structure, it has also established an online store that sells and provides information of its products directly to customers. The company also sells digital content and applications through the iTunes Store. Value Added Partners Not forgetting, that its products would need servicing and maintaining, Apple has chosen seven value added partners whom are heir authorized service providers. Apple also runs a pretty tight control over its products ensuring that resellers would not over order and result in a high return rate. This helps to reduce high inventory cost for its resellers and ensured that return rates are low, mutually benefiting both parties. On the whole, Apple has a comprehensive and well-develop structure. PROBLEMS IN APPLE CHANNEL STRATEGY Lack of control over its ARS ed distribution channel Apple has done well in differentiating and gaining a tight control over its APRs. However, comparing to its APRs, there is a lacked of control over its ARs. Sales personnel in non-APRP might not have adequate knowledge and the competence as compared to those who were given intensive training in its APRP. On the whole, consumers who did not received the expected level of service at the non-APR stores will attribute the bad sale services and dissatisfaction to Apple and not to the non- APR stores. And this will ultimately reflect badly on Apple. Pricing Issues Apple has a tight control over its products pricing, leaving as little as only 3% of the profit margins for its resellers to gain from (Ian Fried, 2001). This clearly shows that Apple is at a disadvantage given the margin the ARS can obtain as compared to other brands (For e. g. Dell resellers can earn as high as 5% 10% for each Dell product sold). The ARS will then prefer to devote much effort to promote competitors product with higher margin profits instead of Apples. Acceptance of New Products Apple is a technology driven company, its constant innovation would mean constant release of new products. The success of the new products would depend on its resellers willingness to carry it. Factors that come into play on retailers willingness to arry the new product would include profitability of the product and whether would it be easy to stock and display. Therefore, should resellers (especially the ARs) gather/ hear poor responses towards the new product, it is likely that they will not want to carry the new product. This will decrease Apple chances of selling it through the resellers, reducing the reach to more consumers. Possible Conflicts between Apple and Resellers Role Incongruities To become an Apple APR, it has to follow the strict policies stated in the legal contract before the partnership. Should any of the APRs deviate from its current role (For e. . not compiling with Apple intended store layout and try to change to its own layout), it would result in a conflict. Resource scarcity The main features of the Apple online store are free shipping, iPod engraving, guaranteed new stocks and the option for being able to customise his/her personal computer. These attractive features are great deals for many. However, with Singapore having a small pool of consumers, setting up the online store would mean snatching away potential customers from the resellers. Not only that, there has been an increase in number of resellers here in Singapore. Resellers would ultimately be unhappy over the increase in competition thus, conflicts will sure to arise. Goal Incompatibilities Apple would want its channel members to sell as many of its products as possible. However, should a competitors product be more popular, its ARS would naturally try to sell more of the competitor product in order to increase its sale than to sell Apple products. RECOMMENDATIONS The consumer electronics industry is getting more and more competitive each day. The need to find a sustainable advantage is very crucial so as to maintain competitiveness in this industry. Therefore, having a strong relationship with its channel members is one way a firm can gain a competitive advantage over its competitors. Hence, Apple channel managers, have to constantly weigh any margin differentials between their own and competitive brands, in terms of what kind of support their firms offer and what level of support they expect from channel members. Apple can support and motivate its channel members to sell more of its products by offering monetary benefits, such as giving a commission payout to the highest earning AR. This will help to promote healthy competition and sales ersonnel will be keener in selling Apple products. Not forgetting that an impeccable service would help to enhance customers experiences in the store. Thus, there is a need to standardize and improve its service quality throughout the entire channel distribution. To do this, Apple can send mystery shoppers on a regular basis to gather feedback on its sales personnel services especially from the ARS in which it has a lack of control. In this way, Apple can personally advise or provide special training programs for sales personnel who are lacking in this area. This will help to standardize services provided across the channel. Constant innovation and producing new products has helped Apple to gain a competitive advantage. This being the case, the need to educate its channel members about its new products would also help to increase the acceptance of new products. Although Apple is always quick to provide its resellers information on its new products but its not enough to convince them to carry the new products. Thus, Apple can provide extra training sessions to teach its resellers about the unique attributes of the new product and equip them the necessary skills to sell the product. However, it would be well worth the effort for Apple to investigate the possible ducational requirements for the new products as the new products are being developed. In this way, it will enable a well thought out training program that will engage sales people interest. Besides that, Apple can eliminate its resellers fear of not being able to sell the new product by offering unrestricted return of the product. Apple can help to provide financial support in a move to motivate its resellers. Furthermore, to reduce conflicts in it channel, Apple can implement its build to order purchasing experience in its Singapore APRs. This will entice consumers to purchase from the stores, guaranteeing sales for the APRs. Hence, this helps to achieve mutual benefits for both parties. Capping a number of resellers to be set up in Singapore would also help to reduce unhappiness about the increasing competition. Such developments will help to strengthen its channel member relationship. To improve its overall channel distribution, Apple is also advised to carry out regular channel audits to help minimise conflicts and solve all channel problems amicably. IMPLICATIONS Apple focuses a lot on product and promotions, but it must never forget its channels members who help to bring in sales. Without its Singapore counter parts, it will be ard for Apple alone to tap into this market. The recommendations suggested above will no doubt increase in cost (in terms of providing extra trainings, hiring of mystery shoppers, conduct regular channel audits as well as monetary benefits given to its channel members) but this will helped to strengthen its relationship with its channel members in the long run. Extra effort is also needed from all parties, especially much more from Apples to maintain healthy relationships between its channel partners. All in all, all parties will stand to gain from efforts made from both sides. A greater nderstanding between each channel members will help to reduce conflicts in the long run as well. CONCLUSION Apple has done well in all aspects of its marketing mix. Its well-developed distribution channel has allowed Apple to build its brand successfully here in Singapore. Apples choice of a highly selective multi channel distribution has protected its Singapore channel members sales. Its structure alliance with its channel members has also helped to reduce task and organizational complexity. The most important thing in managing its relationships with its channel members is to address their needs and to find ways to motivate them. In this way, Apple will further gain an upper hand in having a tighter control over its members